Senior Director, Growth Marketing
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Job Location:
Santa Clara - USA
Monthly Salary:
$ 201600 - 252000
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Cohesity is a leader in AI-powered data security and management. Aided by an extensive ecosystem of partners Cohesity makes it easy to secure protect manage and get value from data across the data center edge and cloud. Cohesity helps organizations defend against cybersecurity threats with comprehensive data security and management capabilities including immutable backup snapshots AI-based threat detection monitoring for malicious behavior and rapid recovery at scale.
Weve been named a Leader by multiple analyst firms and have been globally recognized for Innovation Product Strength and Simplicity in Design.
Join us on our mission to shape the future of our industry.
We are seeking an exceptional Senior Director Growth Marketing to own and drive our global customer acquisition conversion and retention strategies. You will play a mission-critical role in accelerating pipeline revenue growth and market share as we scale toward IPO readiness and beyond. This position is ideal for a strategic thinker and doer who thrives in fast-paced environments has experience navigating complex B2B buying cycles and can balance long-term brand equity with short-term performance.
HOW YOULL SPEND YOUR TIME HERE:
Strategy & Leadership
Define and lead the global growth marketing strategy aligning with corporate goals revenue targets and IPO milestones.
Partner with Product Marketing Field Marketing Partner Sales RevOps and Finance to align on market segmentation GTM strategy and revenue attribution models.
Own and continuously optimize the full customer funnel (awareness acquisition activation retention expansion).
Lead integrated campaigns across digital product-led growth (PLG) ABM and outbound channels to drive qualified pipeline.
Build and scale the growth marketing function globallyowning org design talent hiring budgeting and agency/vendor management.
Execution & Optimization
Run and scale performance marketing programs across paid search display social retargeting and affiliate channels with a strong focus on CAC/LTV efficiency and ROI.
Design and execute high-impact account-based marketing (ABM) campaigns targeting enterprise decision-makers (CISO CIO CDO Risk/Compliance).
Collaborate with the web team to ensure smooth customer journeys from landing pages to content to contact.
Collaborate regularly with field marketing leaders to ensure integrated end-to-end campaigns.
Work closely with the Comms/social teams to ensure we are boosting visibility where appropriate.
Own synthesizing and managing all Paid Media across the marketing team.
Implement lifecycle marketing automation flows (email nurture re-engagement) across segments and personas.
Apply AI to drive productivity and greater impact.
Analytics & Experimentation
Establish clear KPIs and dashboards for pipeline funnel velocity CAC CLTV MQL/SQL channel attribution and campaign performance.
Build and scale a culture of rapid experimentationtest landing pages CTAs pricing pages onboarding flows and more.
Leverage tools such as Google Analytics HubSpot Salesforce Marketo Demandbase Segment Amplitude etc.
Provide ongoing performance reporting to C-suite and prepare board-level marketing insights relevant for IPO-readiness.
WED LOVE TO TALK TO YOU IF YOU HAVE MANY OF THE FOLLOWING:
812 years in growth performance or demand generation marketing preferably in global B2B SaaS cybersecurity or enterprise technology.
Proven experience driving and scaling growth in a pre-IPO or IPO-stage environment.
Deep understanding of enterprise buying journeys with demonstrated success executing complex multi-touch GTM strategies.
Strong command of both quantitative performance marketing and qualitative brand messaging.
Expertise in data-driven decision making funnel analytics and conversion optimization.
Experience leading cross-functional teams and collaborating with Sales Product and Finance at a global level.
Exceptional communication skillscapable of influencing both internal and external executive stakeholders.
Experience in applying AI to demand funnels and campaigns.
Experience working in regulated industries (e.g. finance healthcare government) is a plus.
WE ARE EXTRA EXCITED IF YOU HAVE ANY OF THE FOLLOWING:
Experience working in high-growth cybersecurity companies.
Familiarity with IPO processes and what it means to market a company during this phase.
Experience managing hybrid go-to-market motions: direct sales channel/partner and PLG.
Understanding of international markets and localization best practices.
Disclosure Pursuant to Applicable State Equal Pay Transparency Laws - This position has a starting pay range as listed below. Actual salary depends upon many factors including a candidates skills qualifications and experience location and salary expectations and therefore a starting salary at the low end high end or even above the stated range may be offered. This position may also be eligible for bonus compensation commission (if in a sales function) and/or equity grants. Additionally full-time employees are eligible to participate in ourcomprehensive benefits framework including health and wellness benefits vacation paid holidays and refresh days 401(k) retirement plan life and disability insurance coverages and other benefits the Company may offer from time to time.
Pay Range :
The compensation noted above is based on an annualized hourly rate assuming normal full-time employment.
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For information on personal data processing please see our .
Equal Employment Opportunity Employer (EEOE)
Cohesity is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by law.
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying you may contact us atCOHESITY or for assistance.
In-Office Expectations
Cohesity employees who are within a reasonable commute (e.g. within a forty-five (45) minute average travel time) work out of our core offices 2-3 days a week of their choosing.
Interested candidates based outside of the designated areas are welcome to apply provided they have the right to work in the job location.
Required Experience:
Exec
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
Cohesity gives you both data security and data management. Defend against ransomware with immutable backup, AI-based early threat detection, and rapid data recovery.
