PPC Specialist

This is a chance to own end-to-end paid media strategy and performance across Google Meta and (ideally) Microsoft/TikTokjoining the dots between channel plans creative data and business outcomes. Youll be a day-to-day strategic lead for clients a quality bar-setter for the team and a contributor to growth and thought leadership.

The Role

Youll plan execute and grow multi-channel paid media programs translating commercial goals into budgets forecasts media plans and clear test-and-learn roadmaps. Youll partner cross-functionally (SEO CRO/UX Creative) to align messaging landing pages and funnel healthwhile building decision-ready reporting and communicating insights succinctly.

Key Responsibilities

Strategy & Ownership

• Build cross-channel paid strategies aligned to profit CAC/LTV ROAS and pipeline goals.

• Lead quarterly/annual planning pacing and performance governance.

Execution & Optimisation

• Architect/manage advanced campaigns across Google Ads (Search PMax Shopping YouTube) and Meta; Microsoft Ads and TikTok preferred.

• Drive incremental growth via audience design feed optimisation creative testing and automation (rules/scripts).

• Implement robust measurement: GA4 Consent Mode v2 enhanced conversions offline/CRM server-side tagging where appropriate.

• Run experiments (geo-holdouts incrementality creative/messaging tests) and roll findings into playbooks.

Analytics & Reporting

• Build decision-ready reporting and diagnose performance using first-party data and cohort/LTV analysis.

Collaboration & Leadership

• Partner with SEO CRO/UX and Creative to improve journey and conversion.

• Contribute to proposals case studies and pitching.

Strategic Leadership Focus

1. Performance & Growth
   Deliver measurable ROI: pace budgets cleanly scale winners and protect efficiency with clear testing and governance.

1. Capability & Quality
   Raise standards for structure naming UTM hygiene and QA; codify learnings into repeatable playbooks and training.

Performance Indicators (KPIs)

Success Metric

Target

ROAS / CPA vs target

Hit/Exceed plan

Budget pacing accuracy

98% monthly

Test velocity (valid experiments)

2 per account/quarter

Feed health & tracking compliance

100% compliant

Insight cadence & actionability

Quarterly strategy readouts per account

What Were Looking For

Essential

• Several years hands-on paid media (agency preferred) managing mediumlarge budgets.

• Deep Google Ads & Meta expertise; strong PMax Shopping feeds YouTube.

• Proven growth against ROAS/Revenue and efficiency targets.

• Strong GA4/attribution/privacy and offline conversion integrations.

• Advanced Sheets/Excel; forecasting and budget/pacing models.

• Excellent client leadership and clear storytelling.

Nice to have

• Microsoft Ads TikTok; LinkedIn or DV360 a plus.

• Feed tools (GMC rules/apps) SA360 CM360.

• Basic SQL/Python; Google Ads/Meta certifications.

What Youll Get

• Competitive salary and benefits.

• Flexible work (office/hybrid/remote) and high-trust culture.

• Training budget certification support and conference access.

• Opportunity to help shape paid media frameworks and playbooks.

About Us

ClickThrough is a digital performance agency helping ambitious brands grow smarter and faster.

We combine strategic thinking with hands-on delivery across SEO paid media UX content CRO and AI to unlock sustainable growth.

Our vision:

To unleash the potential of people and brands by pushing boundaries in how we think work and grow.

Our positioning:

A strategic partner in digital performance combining elite talent with AI-powered solutions to deliver personalisation at scale.

Were a team of around 40 people commercially sharp values-led and focused on delivering exceptional results.

We partner with ambitious marketing leaders to deliver digital performance thats strategic joined-up and measurable and were proud of the long-term relationships weve built.

We dont just deliver digital. We build trust challenge thinking and bring clarity helping brands unlock their next phase of growth.

We create digital strategies that accelerate growth in conversions and performance. Through a 360 approach to marketing we immerse ourselves in your business before recommending the right strategy.

Our proven experience combined with our hunger for knowledge passion for challenge and dedication to data-led marketing drive us to deliver award-winning service and results.