Digital Marketing Specialist - CBSE Schools(BLR)
Digital Marketing Specialist - CBSE Schools(BLR)
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Job Description
Job Description Digital Marketing Specialist (Education Industry)
Position Overview:
We are seeking an experienced Digital Marketing Specialist with proven expertise in promoting schools/educational institutions. The ideal candidate must have prior experience working in or for schools (K-12 international or higher education) and should be skilled in managing admissions-driven campaigns social media and parent engagement. Candidates with experience only in edtech or unrelated industries will not be considered.
Key Responsibilities:
- Admissions Marketing
- Plan and execute digital campaigns aligned with the schools admission cycle.
- Drive targeted lead-generation campaigns via Google Ads Meta Ads and local SEO.
- Digital Presence & Branding
- Manage the school website and optimize for local SEO searches like Best School near Indira Nagar.
- Build engaging social media campaigns (Facebook Instagram YouTube LinkedIn) focusing on parents and students.
- Content & Communication
- Develop brochures newsletters admission reminders and alumni/student success stories.
- Create creatives and short videos for admissions and events.
- Analytics & Reporting
- Track inquiries leads and enrollment conversions using CRM/ERP tools.
- Monitor campaign performance (CPL CTR ROI) and share monthly reports.
- Community Engagement
- Manage online parent groups and reputation across digital platforms.
- Respond to parent/student queries in a timely and professional manner.
Required Skills & Competencies:
- 35 years of digital marketing experience in schools/colleges (education industry only).
- Strong knowledge of admissions marketing lead generation and local SEO.
- Expertise in Google Ads Meta Ads Manager Analytics and CRM integration.
- Excellent communication and content creation skills (visual written).
- Ability to work closely with the admissions team during peak admission seasons.
Preferred Qualifications:
- Bachelors/Masters degree in Marketing Communications or equivalent.
- Prior experience with K-12 or international schools in Bangalore preferred.
- Knowledge of school ERP/CRM systems.
Job Location: Indira Nagar Bangalore
Employment Type: Full-time On-site
Required Experience:
Manager
Employment Type
Full-Time
