Brand Specialist
Brand Specialist
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Job Description
Brand Specialist Marketing
The Opportunity
The customer is the focus of everything we do and millions of end users rely on our products daily. We believe in the value of empowering a Brand Specialist with the resources to solve critical problems for the future of our business which is why we need you.
Role Summary
Reporting to the Brand Director this role is a member of the Brand Content and Proposition team under Manulife Japan (MLJ)s Marketing department. It is expected to work closely with other teams including growth marketing customer experience advanced analytics and corporate communications. Collaboration beyond marketing functions is also key to ensure MLJ delivers the brand promise with contributions from internal and external stakeholders.
Additionally this role will collaborate with regional and global brand teams across business units to ensure alignment between global/Asia branding strategy and local branding strategy co-create regional branding activities and share best practices across business units.
Job Description
Brand Marketing support:
- Assist in the planning execution and monitoring of brand marketing campaigns across traditional and non-traditional media channels.
- Help coordinate with creative media and content teams to ensure cohesive brand messaging.
- Monitor competitors brand and communications activities and share with team to support strategic planning and campaign optimization.
- Track and collect marketing campaign assets providing regular reports to share with regional teams.
- Keep track of project schedules and ensure project milestones are met.
- Communicate with external vendors and partners to traffic projects and support the team.
Brand Engagement support
- Support the planning and execution of events/ symposiums influencer initiatives.
- Support the team in searching for Brand PR /CSR partnership opportunities.
- Draft internal and external messages to inform brand campaign launches.
- Collaborate with the Corporate Communications team to ensure internal and external communications reflect local brand values.
Maintain Brand Consistency and Governance:
- Understand Manulifes Brand Identity and guidelines and support the team to implement and enforce brand guidelines to ensure consistency across all collaterals..
- As part of the Brand team serve as a brand guardian ensuring all activities and communications align with the brands values and identity.
- Support brand reviews to ensure all departments adhere to branding standards.
Skills & Experience
- Bachelors degree in Marketing/ Communications PR or related field.
- 02 years of experience (internships included) in brand marketing PR or communications.
- Fluency in Japanese and English
- Strong written and verbal communication skills; comfortable drafting content for public-facing use.
- Pashion for storytelling branding and appetite to understand consumer emotions and behaviors
- Familiarity with social media platforms and trends.
- Highly organized detail-oriented and eager to learn.
- Collaborative team player with a proactive attitude.
About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer
At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancy-related conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .
Working Arrangement
Required Experience:
Unclear Seniority
Employment Type
Full-Time
