Sr. Digital Analytics Reporting Specialist
Sr. Digital Analytics Reporting Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
MasterBrand is seeking a data-driven and detail-oriented Sr. Digital Analytics and Reporting Specialist to join our Digital Marketing team. This role is responsible for measuring analyzing and reporting on the performance of digital marketing initiatives across multiple channels.
This role is responsible for measuring analyzing and reporting on the performance of digital marketing initiatives across multiple channels. The ideal candidate will translate complex data into actionable insights that drive strategic decisions and optimize marketing effectiveness across multiple brands.
Responsibilities:
- Demonstrate extensive knowledge in how to optimally configure GA4 properties for in-depth reporting and insights
- Analyze digital marketing performance across web social email and paid media channels to assess effectiveness and ROI.
- Develop and maintain dashboards and reports using tools like Google Analytics 4 (GA4) and Looker Studio.
- Create and implement tagging within Google Tag Manager
- Track KPIs such as traffic engagement conversion rates ROAS and customer acquisition cost.
- Collaborate with cross-functional teams to align analytics with business goals and marketing strategies.
- Collaborate with MasterBrands Market Research team to develop insights on consumer behavior dealer/designer outlook and website user behavior.
- Provide insights on customer behavior journey mapping and segmentation to inform targeting and personalization.
- Benchmark performance against competitors and industry standards.
- Support SEO and inbound marketing efforts with performance data and keyword analysis.
- Present findings and recommendations to stakeholders in a clear compelling manner.
- Ability and eagerness to understand MasterBrand go-to-market strategy and brands
- Ability and eagerness to understand brand objectives and translate them into strategic creative digital approaches
- Manage the execution of campaigns and tactics through cross-functional business and technical teams
Characteristics & Attributes
- Analytics driven Understand what story our web analytics are telling about content performance and site user needs. And always want to know more.
- Creative - A passion for communicating our story performance out to the business to help shape strategy and highlight opportunities for growth and improvement.
- Proactive A self-starter who is comfortable developing strategy in partnership with Brand teams setting goals and delivering results
- Solutions oriented - Be able to adequately assess and prioritize business needs and translate those into thoughtful and creative execution
- Communication focused Have a passion for communicating clearly and directly with strong written verbal and presentation skills
- Collaborative Value the insights and knowledge of those around you as well has have the ability to influence and lead cross functional teams
- Growth focused Be eager to learn the industry and grow
Qualifications :
- Bachelors degree in Marketing Business Analytics Statistics or a related field.
- 5 years of experience in digital marketing analytics or a similar role.
- Proficiency in GA4 Google Tag Manager Google Search Console Looker Studio and Excel.
- Familiarity with SEO tools (e.g. SEMrush Ahrefs) and social media analytics.
- Strong understanding of digital marketing channels and metrics.
- Experience with data visualization and storytelling.
- Excellent analytical organizational and communication skills.
- Knowledge of SQL or other data querying languages is a plus.
- Certification in Google Analytics or similar platforms.
Additional Information :
Equal Employment Opportunity
MasterBrand Cabinets LLC is an equal opportunity employer. MasterBrand Cabinets LLCs policy is not to discriminate against any applicant or employee based on race color religion sex gender identity or expression national origin ancestry age disability/handicap status marital status military status sexual orientation genetic history or information or any other basis protected by federal state or local laws. MasterBrand Cabinets LLC also prohibits harassment of applicants or employees based on any of these protected categories. It is also MasterBrand Cabinets LLCs policy to comply with all applicable federal state and local laws respecting consideration of unemployment status in making hiring decisions.
Reasonable Accommodations
MasterBrand Cabinets LLC is committed to working with and providing reasonable accommodations to individuals with disabilities. If you have a disability and wish to discuss potential accommodations related to applying for employment please contact us at .
Remote Work :
Yes
Employment Type :
Full-time
Employment Type
Remote
Company Industry
Key Skills
- Adobe Analytics
- Data Analytics
- SQL
- Attribution Modeling
- Power BI
- R
- Regression Analysis
- Data Visualization
- Tableau
- Data Mining
- SAS
- Analytics
