B2B Marketing Director
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Job Location:
Monthly Salary:
Posted on:
19-09-2025
Vacancies:
1 Vacancy
Department:
Job Summary
Overview
Spring EQ is a national home equity lender providing flexible and tailored financing solutions directly to consumers with a national network of experienced brokers and partners. Since its founding in 2016 Spring EQ is among the fastest growing and highest-rated home equity financing partners in the United States. Spring EQ offers a broad range of home equity products and delivers a simple and streamlined process that results in faster funding trustworthy loans and less frustration for consumers today. To learn more about Spring EQ visit.
At Spring EQ it is our mission to empower homeowners and buyers to achieve and maximize the value of homeownership in a simple fast and ethical manner. Our values are to
- Be kind and treat all people teammates customers and vendors with respect and consideration
- Be adaptable and embrace change
- Be accountable and take responsibility and deliver the effort to fully complete the task
- Be better and strive for continuous improvement in ourselves our team and the company for our customers
- Be part of the solution and solve problems find the answers and collaborate
- Work hard have fun and get things done
We are seeking a dynamic and results-driven B2B Marketing Director to lead our marketing strategy execution and performance across business-to-business channels. This role requires a strong balance of strategic vision hands-on execution and team leadership to drive brand awareness demand generation and revenue growth. The ideal candidate is a data-driven marketer with proven success in building and scaling B2B marketing programs that align with business objectives.
Responsibilities
- Develop and own the overall B2B marketing strategy aligning campaigns and initiatives with business goals.
- Collaborate closely with Sales Product and Customer Success to ensure marketing initiatives support the full revenue funnel.
- Drive pipeline growth through integrated campaigns including digital advertising B2B lead marketing and events.
- Oversee B2B lead nurturing programs and conversion strategies to grow and improve conversion strategies
- Craft B2B2C marketing collateral to support broker partners in driving new business.
- Implement marketing automation and data analytics to optimize campaign performance.
- Manage digital channels including website email and social media (LinkedIn) to maximize reach and engagement.
- Establish KPIs and dashboards to monitor performance across campaigns and continuously optimize based on insights.
- Stay ahead of emerging B2B marketing trends tools and best practices.
- Lead a team of one.
Qualifications
- Bachelors degree in Marketing Business or related field (MBA preferred).
- 8 years of progressive B2B marketing experience
- Proven track record of driving measurable pipeline and revenue growth through marketing programs.
- Strong experience in demand generation email and digital marketing strategy and execution
- Proficiency in CRM marketing automation platforms preferably HubSpot.
- Excellent communication leadership and cross-functional collaboration skills.
- Experience in mortgage industry or financial services preferred.
Healthy work-life balance.
We are committed to supporting a healthy work-life balance and fostering an environment of productivity and collaboration. This position follows a hybrid schedule for team members working in our corporate offices combining on-site presence with remote flexibility. Our hybrid model is designed to promote teamwork and engagement while also providing the adaptability professionals need to manage their responsibilities effectively.
Benefits
- 401k Company Match
- Annual Charitable Matching Gift Program
- Commuter Benefits
- Company Holidays
- Credit Union Membership
- Dental Insurance
- Dependent Care Plan
- Disability Insurance
- Employee Assistance Program
- Life Insurance
- Medical Insurance
- Paid Time Off Plan
- Vision Insurance
- Weekly Non-Management Dinner Benefit
Spring EQ is an Equal Opportunity Employer. We make all employment decisions based on merit and business needs. If you require a reasonable accommodation at any stage of the hiring or employment process please contact
Required Experience:
Director
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
Spring EQ is the fast, easy, simple mortgage lender. Access cash and save on home equity, Home Equity Line of Credit HELOC, refinance and cash out loans.
