Senior Manager â Analytics and Insights
Senior Manager â Analytics and Insights
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Job Description
JOB DESCRIPTION:
JOB SUMMARY
The role of the individual would be to partner with the finance marketing and sales teams responsible for drive growth of brands as well as all analytics and forecasting requirements. This is a critical role as this individual would be our contact point with all the internal teams as well as area analytics and will strive to drive fact backed decisions. The individual is required to:
Forecast the categories and offtake monthly in a rolling forecasting cycle which happens four times a year.
Should be able to build models (regression models building is a must) Employ coding softwares/ tools to use to build models which enable better forecasting/ triangulation
Proactively identify category and larger market trends which are happening and look at how they can impact our category forecasts
Triangulating our external sources with internal sales (Nielsen Kantar world panel) to monthly identify opportunities and present this in commercial reviews
Find opportunities to further lead analytics work eg promotion analysis/ SKU analysis etc which can provide growth opportunities
Work with our Area team wrt to area lead analytics projects
Use and further train internal teams on our internal tools eg Power BI tool for share
CORE JOB RESPONSIBILITIES
Market Research- Reporting/ Analytics :
Work closely with finance and marketing to forecast the category and our offtakes and then triangulate with internal sales for deriving monthly share projections all India channel level zone level
Drive data based insights monthly to drive business growth by identifying problems/ opportunities as presented in Nielsen/ KWP data
Support the ROI measurement and pricing studies done using Market Mix models by external agencies
Work closely with the research counterpart to bring together an integrated research insights and analytics view for the various brands at a monthly/ quarterly level
Develop models which can enhance our forecasting abilities
Closely monitor competitive activities to enable fast action by teams
Closely work with PA regional team on all regional analytics MI requirements for India.
Back up understanding from data by doing actual field visits to validate / enhance insights
Triangulation of internal and external metrics
Develop Eun read channels reporting and integrate with read channels
MINIMUM QUALIFICATIONS
Minimum Education
Post Graduate in stats/ Maths finance/ marketing
Education Level
Post-Graduate
Major/Field of Study
Marketing / Consumer Insights CPG / Consumer Health Care / Consulting / Agency in Marketing / Consumer & Market Insights
MINIMUM WORK EXPERIENCE
Experience - 10 - 12 years
Experience Details
Educational qualification: Graduated from a reputed business school in India with interest in marketing/ consumer insights
10 - 12 years of experience in insights/ analytics in agency and client side. Agency analytics experience is a must
Strong business analysis skills: Ability to triangulate knowledge across multiple data sources and come up with clear conclusions.
Should have extensively used Nielsen data and working knowledge of Kantar world panel data
Worked in matrix organizations
Well versed and super user of excel user of python and power BI tools
Exposure to analytics techniques like Market Mix models Pricing studies
MINIMUM LICENSES AND CERTIFICATION
Licenses/ Certifications - Any analytics courses python
The base pay for this position is
N/AIn specific locations the pay range may vary from the range posted.
JOB FAMILY:
Marketing Support
DIVISION:
ANI International Nutrition
LOCATION:
India > Mumbai : BKC Building
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes 20 % of the Time
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Required Experience:
Senior Manager
Employment Type
Full-Time
