As a key leader in Humanas Marketing Technology and Operations organization you will drive process innovation and enablement across the full marketing lifecycle.
Capability Leadership & Team Management
Lead a team of product managers and owners focused on marketing resource management (MRM) messaging execution and audit and process transformation
Champion the dual-hat modelensuring team members act as both product managers and embedded practitioners within agile pods
Foster a culture of operational excellence accountability and cross-functional collaboration
Drive performance and development across the team aligning capability growth with enterprise goals
Workflow Strategy Roadmap Ownership & Platform Enablement
Serve as the capability owner for Workfront within Marketingresponsible for roadmap development configuration and optimization of workflows that support marketing planning campaign execution and compliance approvals
Own the roadmap and capability development for systems that support omnichannel communication fulfillment and auditability across print email virtual agent fax mobile and other channels. (EMME/EMCON - internal legacy platforms)
Partner with enterprise platform teams to support broader Workfront implementations ensuring alignment with marketing needs and regulatory requirements while contributing to governance and best practices
Guide platform architecture decisions and capability development in partnership with IT Technical Platform Product and enterprise architecture teams
Drive ongoing platform improvements including automation metadata strategy and user enablement across business units
Lead the migration and sunset of legacy workflow systems ensuring smooth transitions and minimal disruption to operations
Embedded Support AI Enablement & Best Practices
Manage a team that acts as hands-on experts within marketing podsdirectly configuring workflows updating campaign setups and troubleshooting platform issues in real time
Establish and promote best practices for intake prioritization approvals SLAs and campaign metadata to drive transparency compliance and throughput
Enable AI/ML-powered capabilities for workflow optimization predictive routing and intelligent approvals
Partner with compliance creative and operations teams to align workflows with regulatory requirements and production needs
Cross-Functional & Vendor Collaboration
Partner cross-functionally with marketing IT experience transformation compliance and external vendors to ensure cohesive delivery and platform optimization
Collaborate with procurement to evaluate new technologies guide buy versus build decisions and ensure vendor performance and SLA adherence
Measurement Governance & Innovation
Monitor platform performance and adoption identifying optimization opportunities and influencing roadmap decisions based on evolving use cases
Ensure governance and compliance across workflow systems campaign metadata and reporting structures
Establish performance dashboards and scorecards to measure operational efficiency throughput and campaign readiness
Champion innovation and continuous improvement across tools processes and practicesdriving change management and adoption across the enterprise
Your leadership will ensure Humanas marketing engine runs efficiently compliantly and with member impact at the center of every initiative.
Required Qualifications:
Bachelors Degree in Marketing Information Systems Business Operations or related field or relevant work experience
8 years of experience in marketing operations workflow management or enterprise platform leadership
Proven success leading cross-functional teams and managing marketing resource management platforms (e.g. Workfront Aprimo or equivalent)
Experience configuring workflow systems and enabling end-to-end campaign and workflow execution
Familiarity with fulfillment and audit platforms or similar enterprise data and messaging systems
Strong understanding of process design compliance enablement and metadata governance
Familiarity with agile product development and scaled agile frameworks
Familiarity with AI/ML applications in workflow optimization predictive approvals or intelligent routing
Strong strategic thinking technical acumen and stakeholder management skills
Preferred Qualifications:
Masters Degree or certification in MarTech business process management or digital operations
Experience in a regulated industry (e.g. healthcare insurance financial services)
Experience implementing workflow automation campaign metadata strategies and integrated planning systems
Background in change management operational transformation or enterprise planning
Experience modernizing legacy systems and managing platform transitions
Experience managing vendor relationships contracts and technology investments
Additional Information
To ensure Home or Hybrid Home/Office employees ability to work effectively the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial securityboth today and in the future including:
Our Hiring Process
As part of our hiring process for this opportunity we may contact you via text message and email to gather more information using a software platform called Text Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward from your application prescreen you may receive correspondence inviting you to participate in a pre-recorded Voice Text Messaging and/or Video recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to the next round of interviews.
Ifyou have additional questions regarding this role posting and are an Internal Candidate please send them to the Ask A Recruiter by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.
Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number if it is not already on file. When required an email will be sent from with instructions on how to add the information into your official application on Humanas secure website.
Travel: While this is a remote position occasional travel to Humanas offices for training or meetings may be required.Scheduled Weekly Hours
40Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills knowledge experience education certifications etc.Description of Benefits
Humana Inc. and its affiliated subsidiaries (collectively Humana) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits Humana provides medical dental and vision benefits 401(k) retirement savings plan time off (including paid time off company and personal holidays volunteer time off paid parental and caregiver leave) short-term and long-term disability life insurance and many other opportunities.Application Deadline:
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race color religion sex sexual orientation gender identity national origin age marital status genetic information disability or protected veteran status. It is also the policy of Humana to take affirmative action in compliance with Section 503 of the Rehabilitation Act and VEVRAA to employ and to advance in employment individuals with disability or protected veteran status and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions including but not limited to recruitment hiring upgrading promotion transfer demotion layoff recall termination rates of pay or other forms of compensation and selection for training including apprenticeship at all levels of employment.
Required Experience:
Director