Senior Marketing Manager
Senior Marketing Manager
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Job Description
Music is Universal
Its the passionate and dedicated team at Universal Music who help make us the worlds leading music company. From A&R to finance legal to digital sales to marketing Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.
Everyone is welcome to apply for our roles and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender race disability sexual orientation religion belief age marital status background pregnancy or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism dyslexia ADHD and other forms of neurocognitive variation.
We will always seek to make appropriate adjustments to recruitment workplaces and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards including alternatives to the online form or to disclose a neurocognitive condition please email
The A Side: A Day in The Life
UMR is the label responsible for ensuring the continued success of Universal Music Groups world class catalogue of recordings.
At UMR we work with some of the most successful innovative timeless and respected artists of all time. From The Beatles to Bob Marley from Sam Smith to Stormzy right through to Metallica & the soundtracks of Disney. UMRs vision is to use our collective passion & knowledge to help people find their new favourite song whether it is 3 years or 3 decades old.
Our purpose is to continually spark a connection and reconnection with music that matters drawing on new content new platforms and new moments. We give momentarily forgotten music the chance to reconnect with new and unexpected audiences through great storytelling regardless of generation and genre.
The B Side: Skills & Experience
Reporting to the Head of Marketing youll be responsible for the planning and execution of our priority artist marketing plans engaging new audiences across key marketing channels & partnerships to drive fan growth as well as retain and engage existing audiences. You will be asked to lead on certain projects ensuring a collaborative and fully integrated plan that is delivered on time and to budget. You will be a key part of a team reimagining the way audiences discover and rediscover their favourite music tapping into culture to build on and enhance an artists legacy. Delivery of key marketing campaigns
Plan & execute best-in-class marketing campaigns for Universal Musics catalogue artists
Across pre-agreed projects lead the project to ensure the delivery of a collaborative and fully integrated plan. Responsibilities include helping the group define key objectives and strategies producing project updates leading key meetings and once approved ensuring the project is delivered on time and to budget
Create strategic alignment with cross-functional teams including repertoire development audience development creative content planning & insight and business development ensuring that effective marketing activity is fully integrated in the overall plan
Work closely with artists and their management teams & sell-in resulting marketing plans
Develop pioneering campaigns that use storytelling to culturally connect with new fans & super fans alike
Build content plans and manage content production tailored to different channels and audiences ensuring messaging aligns with the overall communication strategy for a project
Develops impactful & effective advertising assets with the content creation team or external agencies as appropriate
Manage relationships with independent PR & promotions agencies to elevate our artists profile across Press TV & Radio
Working with our media agencies develop advertising channel plan across TV OOH Radio & Digital including influencer marketing
Manage relevant artist showcases and events
Manage project marketing budgets under the direction of the Director of Marketing
Build relationships with marketing teams in other global markets seeking opportunities to collaborate and deliver fully integrated international marketing campaigns
Person Specification
A passion for music
A versatile marketer with a leading brand or agency that has played a role in shaping culture
A great communicator with strong influencing skills & experience conveying creative ideas & plans to internal & external stakeholders
A deep knowledge of audiences including demographics behaviours and media habits
A proven track record leading the development and execution of fully integrated marketing campaigns
Fluent in data and can identify winning insights
A proven track record developing marketing lifecycle campaigns moving audiences from awareness to engagement to superfans
Collaborative by nature and get energy bringing people together
Comfortable in a fast-moving constantly evolving environment and you have the maturity to bring stability to challenging situation
Comfortable developing brand strategies using both quantitative and qualitative insights
Motivated by long-term vision and strategy and ensure all campaign activity aligns
A keen eye for detail
Strong project management skills
Excellent relationship-building and relationship-management skills and the ability to deal with difficult situations with tact and diplomacy
Bonus Tracks: Your Benefits
Group Personal Pension Scheme (between 3% and 9%)
Private Medical Insurance
25 paid days of annual leave
Interest Free Season Ticket Loan available
Holiday Purchase scheme
Dental and Travel Insurance options
Cycle to Work Scheme
Salary Sacrifice Cars
Subsidised Gym Membership
Employee Discounts (Reward Gateway)
Just So You Know
The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However the business operates in an environment that demands change and the jobholders specific responsibilities and activities will vary and develop. Therefore the job description should be seen as indicative and not as a permanent definitive and exhaustive statemen
Just So You Know
The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However the business operates in an environment that demands change and the jobholders specific responsibilities and activities will vary and develop. Therefore the job description should be seen as indicative and not as a permanent definitive and exhaustive statement.
Job Category:
Marketing Streaming & Digital MediaRequired Experience:
Manager
Employment Type
Full Time
