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Are you a content operations leader with a passion for enabling scalable personalized marketing As the Director MarTech Capabilities Content & Asset Management youll lead the strategy governance and optimization of Humanas content ecosystemensuring the right assets reach the right audiences at the right time.

Youll drive innovation in how we manage deliver and measure content across channels helping members feel informed supported and empowered. This role blends technology process and storytellingtransforming how Humana connects with members through meaningful compliant and efficient content experiences.

As a strategic leader in Humanas Marketing Technology and Operations organization you will oversee the platforms processes and partnerships that power enterprise content delivery.

Capability Leadership & Team Management

• Lead a team of product managers focused on content management digital asset management (DAM) creative production and content hosting capabilities

• Champion the dual-hat modelensuring team members act as both product managers and embedded practitioners within agile pods

• Foster a culture of innovation accountability and cross-functional collaboration

• Drive performance and development across the team aligning capability growth with enterprise goals

Content Strategy Roadmap Ownership & Platform Enablement

• Own the vision roadmap and governance for content and asset management capabilitiesensuring alignment with Marketings goals and personalization strategy

• Lead the evolution of the content platform ecosystem to support modular reusable and omnichannel content delivery

• Guide platform architecture decisions and capability development in partnership with IT Technical Platform Product and enterprise architecture teams

• Drive ongoing platform improvements including feature enhancements performance optimization and user enablement

• Lead the migration and sunset of legacy content systems ensuring smooth transitions and minimal disruption to business operations

Embedded Support AI Enablement & Best Practices

• Manage a team that acts as hands-on experts within marketing podsproviding real-time guidance on content structures asset workflows and platform capabilities

• Establish and promote best practices for metadata tagging version control and rights management to enable findability compliance and reuse

• Define content templates and asset workflows in partnership with brand creative and operations teams to support personalization and scale

• Enable content interoperability across platforms ensuring assets flow seamlessly into journey orchestration channel activation and testing environments

• Explore and enable AI/ML-powered capabilities for automated tagging content reuse personalization and performance optimization

Cross-Functional & Vendor Collaboration

• Partner cross-functionally with marketing IT experience transformation creative compliance and external vendors to ensure cohesive delivery and platform optimization

• Collaborate with procurement to evaluate new technologies guide buy versus build decisions and ensure vendor performance and SLA adherence

Measurement Governance & Innovation

• Monitor platform performance and adoption identifying optimization opportunities and influencing roadmap decisions based on evolving use cases

• Ensure platform governance and compliance with enterprise data standards and regulatory requirements

• Establish performance metrics and reporting frameworks to measure content utilization efficiency and impact on member engagement

• Champion innovation and continuous improvement across tools processes and practicesstaying ahead of content technology trends and enabling agile content delivery

Your leadership will ensure Humanas content ecosystem is built for scale speed and relevancesupporting better health outcomes through better communication.

Use your skills to make an impact

Required Qualifications:

• Bachelors Degree in Marketing Information Systems Communications or related field or relevant work experience

• 8 years of experience in content operations digital asset management or marketing technology

• Proven success leading cross-functional teams and managing enterprise content platforms

• Experience managing platforms such as Adobe Creative Cloud Adobe GenStudio AEM Assets (DAM) AEM Sites Figma and Marketing Collateral Tracking System (MCTS)or Salesforce equivalents such as Salesforce CMS Experience Cloud and DAM integrations

• Experience collaborating with creative engineering and marketing stakeholders to enable scalable content delivery

• Strong understanding of content governance compliance accessibility standards and metadata frameworks

• Familiarity with agile product development and scaled agile frameworks

• Strong strategic thinking technical acumen and stakeholder management skills

Preferred Qualifications:

• Masters Degree or certification in MarTech content strategy or digital experience

• Experience in a regulated industry (e.g. healthcare insurance financial services)

• Experience implementing modular content strategies or headless CMS architectures

• Background in personalization content tagging and lifecycle management

• Experience modernizing legacy systems and managing platform transitions

• Experience managing vendor relationships contracts and technology investments

• Experience with AI/ML applications in content operations such as automated tagging personalization engines or GenAI-assisted content creation and optimization

Additional Information

To ensure Home or Hybrid Home/Office employees ability to work effectively the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

• At minimum a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless wired cable or DSL connection is suggested.
• Satellite cellular and microwave connection can be used only if approved by leadership.
• Employees who live and work from Home in the state of California Illinois Montana or South Dakota will be provided a bi-weekly payment for their internet expense.
• Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial securityboth today and in the future including:

• Health benefits effective day one
• Paid time off holidays volunteer time and jury duty pay
• Recognition pay
• 401(k) retirement savings plan with employer match
• Tuition assistance
• Scholarships for eligible dependents
• Parental and caregiver leave
• Employee charity matching program
• Network Resource Groups (NRGs)
• Career development opportunities

Our Hiring Process

As part of our hiring process for this opportunity we may contact you via text message and email to gather more information using a software platform called Text Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.

If you are selected to move forward from your application prescreen you may receive correspondence inviting you to participate in a pre-recorded Voice Text Messaging and/or Video recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to the next round of interviews.

Ifyou have additional questions regarding this role posting and are an Internal Candidate please send them to the Ask A Recruiter by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.

Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number if it is not already on file. When required an email will be sent from with instructions on how to add the information into your official application on Humanas secure website.

Travel: While this is a remote position occasional travel to Humanas offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills knowledge experience education certifications etc.

$168000 - $231000 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana Inc. and its affiliated subsidiaries (collectively Humana) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits Humana provides medical dental and vision benefits 401(k) retirement savings plan time off (including paid time off company and personal holidays volunteer time off paid parental and caregiver leave) short-term and long-term disability life insurance and many other opportunities.

Application Deadline:

About us

Humana Inc. (NYSE: HUM) is committed to putting health first for our teammates our customers and our company. Through our Humana insurance services and CenterWell healthcare services we make it easier for the millions of people we serve to achieve their best health delivering the care and service they need when they need it. These efforts are leading to a better quality of life for people with Medicare Medicaid families individuals military service personnel and communities at large.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race color religion sex sexual orientation gender identity national origin age marital status genetic information disability or protected veteran status. It is also the policy of Humana to take affirmative action in compliance with Section 503 of the Rehabilitation Act and VEVRAA to employ and to advance in employment individuals with disability or protected veteran status and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions including but not limited to recruitment hiring upgrading promotion transfer demotion layoff recall termination rates of pay or other forms of compensation and selection for training including apprenticeship at all levels of employment.