Marketing Operations Manager

About Mixpanel

Mixpanel is an event analytics platform for builders who need answers from their data at their fingertipsno SQL required. When everyone in the organization can see and learn from the impact of their work on product marketing and company revenue metrics they are poised to make better decisions.

Over 9000 paid customers including companies like Netflix Pinterest Sweetgreen and Samsara use Mixpanel to understand their customers and measure progress. Our commitment is to provide the most comprehensive and reliable analytics platform accessible and trusted by all.

About the Team

The Marketing Operations team at Mixpanel partners closely with Marketing Leadership todevelop core processes and execute campaign operations tooling automation and reportingto run the Marketing team. We build and optimize core operational processes facilitate keydecision-making and drive efficiency in marketing executionensuring we deliver on ourgrowth objectives.

About the Role

As a Marketing Operations Manager you will be responsible for executing on keymarketing operations including campaign operations campaign reporting campaign attributionROI analysis and audience management/data enrichment at scale. This role requires a blend ofanalytical expertise strategic thinking and operational excellence to optimize marketingperformance and support the scalability of marketing initiatives.

Responsibilities

• Automation Workflows: Own and optimize marketing automation workflows using Hightouch to sync customer data across systems and deliver highly targeted campaigns. Maintain and optimize automated campaigns.
• Automated Programs: Develop and implement automated outbound campaigns tied to intent signals and lifecycle marketing programs (e.g. onboarding re-engagement upsell churn prevention) by leveraging real-time customer data.
• Segmentation/Audience Management: Ensure high-quality audience segmentation and targeting by integrating Hightouch with Salesforce marketing automation tools and sales automation tools.
• Data Pipelines: Design and maintain scalable data pipelines to automate the flow of customer and marketing data between Hightouch CRM marketing automation platforms and analytics tools.
• Forecasting & Planning: Own marketing contribution forecasting pipeline modeling and goal-setting to align with revenue objectives.
• Campaign & Attribution Analysis: Evaluate the effectiveness of marketing programs track conversion rates and provide recommendations to optimize performance.
• Operational Efficiency: Drive continuous improvement in marketing workflows reporting cadences and governance processes ensuring data-driven decision-making.
• Tech Stack & Data Management: Leverage and optimize tools such as Salesforce marketing automation platforms and analytics tools to improve reporting and data integrity.
• Strategic Project Leadership: Support company-wide strategic initiatives by providing insights and executing operational improvements that enhance marketing impact.

Were Looking for Someone Who Has

• 4 years of experience in marketing operations within a high-growth B2B SaaS or tech environment.
• Hands-on experience with Salesforce marketing automation tools (e.g. Marketo HubSpot ) and BI platforms (e.g. Tableau Looker). Experience with Hightouch or Census is required.
• Experience partnering with demand generation teams on performance marketing (i.e. paid social paid search) and SEO/AIO campaigns including audience creation automation setup campaign tagging tracking and attribution and performance governance.
• Experience in SQL & Data Manipulation - Ability to extract and manipulate data from databases for deeper analysis
• Expertise in marketing analytics attribution modeling campaign tracking and funnel metrics such as CAC LTV and ROI.
• Exceptional communication and stakeholder management skills to drive cross-functional collaboration.
• Strong project management experience with the ability to prioritize tasks manage multiple initiatives and execute within deadlines.
• High attention to detail intellectual curiosity and a passion for driving business impact through data-driven decisions.

Bonus Points for:

• ABM Strategy Experience working with Account-Based Marketing (ABM) tools and tactics.
• Enterprise Sales Models Knowledge of enterprise marketing strategies.
• Experience in a High-Growth SaaS Environment Understanding of marketing operations in fast-paced scaling companies.

#LI-Hybrid

Benefits and Perks

• Comprehensive Medical Vision and Dental Care
• Mental Wellness Benefit
• Generous Vacation Policy & Additional Company Holidays
• Enhanced Parental Leave
• Volunteer Time Off
• Additional US Benefits: Pre-Tax Benefits including 401(K) Wellness Benefit Holiday Break

*please note that benefits and perks for contract positions will vary*

Culture Values

• Make Bold Bets: We choose courageous action over comfortable progress.
• Innovate with Insight: We tackle decisions with rigor and judgment - combining data experience and collective wisdom to drivepowerful outcomes.
• One Team: We collaborate across boundaries to achieve far greater impact than any of us could accomplish alone.
• Candor with Connection: We build meaningful relationships that enable honest feedback and direct conversations.
• Champion the Customer: We seek to deeply understand our customers needs ensuring their success is our north star.
• Powerful Simplicity: We find elegant solutions to complex problems making sophisticated things accessible.

Why choose Mixpanel

Were a leader in analytics with over 9000 customers and $277M raised from prominent investors: like Andreessen-Horowitz Sequoia YC and most recently Bain Capital. Mixpanels pioneering event-based data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the ever-evolving challenges tied to scaling reliability design and service. Choosing to work at Mixpanel means youll be helping the worlds most innovative companies learn from their data so they can make better decisions.

Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel we are focused on things that really matterour people our customers our partnersout of a recognition that those relationships are the most valuable assets we have. We actively encourage women people with disabilities veterans underrepresented minorities and LGBTQ people to apply. We do not discriminate on the basis of race religion color national origin gender gender identity or expression sexual orientation age marital status veteran status or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable we will consider for employment qualified applicants with arrest and conviction records. Weve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building.