Senior Director, Relationship Marketing Strategy (Detroit Based)

Detroit, MI - USA

Monthly Salary: Not Disclosed

Posted on: 18-09-2025

Vacancies: 1 Vacancy

Job Summary

Job Description:

PLEASE NOTE: This role will be based out of our Detroit office and will require coming into the Detroit office 1-2 days per week.

Merkle is a leading data-driven technology-enabled global performance marketing agency that specializes in the delivery of unique personalized customer experiences across platforms and devices. For more than 30 years Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agencys heritage in data technology and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media customer experience customer relationship management loyalty and enterprise marketing technology drive improved marketing results and competitive advantage.

We are champions for meaningful progress and we strive to be a force for goodfor our people for our clients for the industry and for our society. We keep our people at the center creating space for growth understanding and learning so they can thrive. We embed diversity in our mindset in our solutions and in our teams to empower an inclusive equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients driving better outcomes for all. Merkle is an agency of dentsu.

As Senior DirectorRelationship Marketing Strategy you will report into the VP Relationship Marketing Strategy and join a team of experienced marketers who focus on helping Merkle clients achieve their business goals.

You will be a key member of our client account team and will ensure that the programs we execute are based on a deep understanding of our clients business and strategic objectives. Youll appreciate the importance of strong relationships and become a trusted advisor to the client and Merkle account team. You will be a person who thrives in both analytic as well as creative thinking and will be nimble in solving for client problems. As a leader your skills and passion for communicating strategy will get others to believe in the ideas that you present and follow that belief through to execution.

At Merkle Strategy means a key idea that is informed executable and provides results. Those ideas need to be applicable to a variety of client scenarios and must cross any service that is necessary to achieve the client objective. As a Senior Director in the Relationship Marketing Strategy team you will demonstrate experience in planning across media and channels development and management of campaigns that generate measurable ROI and have the ability to work across many of our core vertical markets (Insurance Financial Services Non-Profit Retail Automotive Travel Media and Entertainment B2B High Tech)

To be successful in this role youll have a passion for problem solving and a deep understanding of how businesses brands and customers interact with an advanced understanding of the rapidly evolving role that data and technology play in this relationship. You can identify business growth opportunities and develop strategic recommendations to support the growth of client relationships.

You Will:

Lead the building development and delivery of strategic omni-channel marketing plans.
Be a subject matter expert and translate new technology - particularly in the areas of 1st party data marketing and CRM - into new marketing ideas for the client
Show a strong understanding of differences in marketing to customers in different verticals and environments.
Develop trusted long-term relationships with key client contacts and executives.
Ensure meaningful client value is delivered through a mix of best-practice solutions skills capabilities and original thinking.
Collaborate with team leadership (account management operations creative analytics etc.) and partner agencies to turn ideas into executable plans
Identify key data points and measurements to show the impact of our approach and strategy on the clients business.

You Have:

Bachelors Degree required.
10 years of experience in data driven marketing specifically CRM email online/offline media
Deep understanding of the customer lifecycle and how messaging strategy drives the experience
5 years working in an agency or consulting firm.
Experience developing solutions to support the sale of new services to clients.
Hands-on skills using data and research to drive decisions proficiency in Excel and research tools.
Strong writing presentation and client facing communication skills. Experience translating data analysis into actionable marketing recommendations and presentations proficiency in PowerPoint.
Attention to detail and the ability to incorporate internal and external
feedback on an iterative basis.
Superior multi-tasking networking time management and inter-personal skills.
Self-starter high intellectual curiosity drive determination and persuasion skills.
Comfort and experience working within a matrixed organization in roles with a wide degree of latitude.
Average 20-50% travel (contingent on comfort level of client)

The annual base salary range for this position is $136000-$219650. Placement within the salary range is based on a variety of factors including relevant experience knowledge skills and other factors permitted by law. Additionally this position is eligible for discretionary incentive compensation.

Benefits available with this position include:

Medical vision and dental insurance

Life insurance

Short-term and long-term disability insurance

401k

Flexible paid time off

At least 15 paid holidays per year

Paid sick and safe leave and

Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits including but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act in accordance with its plans and policies. For more information regarding dentsu benefits please visit .

To begin the application process please click on the Apply button at the top of this job posting. Applications will be reviewed on an ongoing basis and qualified candidates will be contacted for next steps.

#LI-LE1 #LI-REMOTE #LI-MERKLE

Location:

Detroit - 3000 Town Center

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race color national origin sex sexual orientation gender identity age pregnancy childbirth or related medical conditions ancestry physical or mental disability marital status political affiliation religious practices and observances citizenship status genetic information veteran status or any other basis protected under applicable federal state or local law.

Dentsu is committed to providing reasonable accommodation to among others individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us please send an e-mail toby clicking on the link to let usknow the nature of your accommodation request and your contact information. We are here to support you.

Required Experience:

Exec

Job Description:PLEASE NOTE: This role will be based out of our Detroit office and will require coming into the Detroit office 1-2 days per week. Merkle is a leading data-driven technology-enabled global performance marketing agency that specializes in the delivery of unique personalized customer ex...