Principal Marketing Manager, Partner Growth Marketing

Are you ready to transform how businesses connect with customers At Amazon Ads were not just selling advertising were crafting full-funnel growth strategies that empower brands to reach their full potential. We believe that breakthrough advertising happens when deep understanding meets innovative technology. Our team is dedicated to developing innovative marketing solutions providing actionable insights and opportunities for advertisers and partnering with agencies and tech innovators to drive mutually beneficial growth.

To accelerate the next phase of Amazon Ads development were committed to transforming the depth scale and ambition of our partnerships across a diverse landscape of agencies and tech innovators. Amazon Ads Partners play a crucial role in this landscape helping brands achieve and exceed their desired outcomes through tech innovation and expert managed services. Our team builds partnerships across the advertising landscape to drive innovation and growth for all brands including those that do not sell on .

At the heart of this initiative is the Amazon Ads Partner Growth Marketing Team. We enhance partner expertise capabilities and visibility through bespoke marketing programs that foster growth for advertisers partners and Amazon Ads. To further our mission were seeking a Senior Partner Marketing Manager who excels in driving strategic partnerships unlocking new growth opportunities and shaping the future of digital advertising. If youre passionate about revolutionizing the advertising industry and have the skills to match we want you on our team.

The Partner Growth Marketing Account-Based Marketing (ABM) team drives growth through innovative programs with our most strategic advertisers and partners. Were seeking a seasoned marketing leader to architect and scale our enterprise ABM strategy across our most strategic global partnerships. As a Principal youll drive transformational growth initiatives that shape how we engage with advertisers and global agency networks directly creating measurable business impact.

The ideal candidate is a strategic B2B marketing leader with a proven track record in the advertising industry combining high-level thinking with hands-on execution skills in digital marketing and emerging technologies. You should excel at leading cross-functional teams developing integrated campaigns and managing complex client relationships. Were looking for a skilled relationship builder adept at executive stakeholder management across all levels and a collaborative team player who thrives in a fast-paced ambiguous environment. Your combination of strategic vision technical acumen and executive presence will be crucial in establishing yourself as a trusted advisor to senior leadership while mentoring rising marketing talent across the organization.. Above all you should be a customer-obsessed entrepreneurial self-starter passionate about driving results.



Key job responsibilities
* Develop and own the ABM strategy across 1:1 or 1:few programs for strategic accounts and partners
* Orchestrate complex joint go-to-market plans with sales marketing partner and product teams to support account growth and partner-led opportunities
* Drive personalized bespoke marketing tactics to engage multiple decision-makers across target accounts
* Lead integrated campaigns across digital events content and executive engagement tailored to specific accounts or partners
* Collaborate cross-functionally with lifecycle marketing content product marketing sales and partner teams to ensure consistent and personalized execution
* Creation of custom content sales enablement materials and partner co-marketing assets
* Track and measure account engagement influence on pipeline/revenue and campaign ROI
* Use insights to refine targeting messaging and tactics
* Serve as a voice of key partners/accounts internally to inform product messaging and experience
* Provide regular updates to stakeholders and partners on campaign progress results and key insights

- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional marketing programs
- Experience driving direction and alignment with cross-functional teams
- Experience in marketing or marketing research
- Experience using data and metrics to measure impact and determine improvements
- Experience presenting metrics and progress to goal to senior leadership

- Experience working cross-functionally with partner teams to drive adoption and usage of brand assets and messaging
- Experience in strategic marketing management and market analysis and demonstrated ability to build and execute a strategy with clear goals and objectives to align to business and service objectives and support portfolio objectives

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Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

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