Marketing Analyst - CRM Data Specialist
Marketing Analyst - CRM Data Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
We are the movers of the world and the makers of the future. We get up every day roll up our sleeves and build a better world -- together. At Ford were all a part of something bigger than ourselves. Are you ready to change the way the world moves
The Ford Motor Credit Company team helps put people behind the wheels of great Ford and Lincoln vehicles. By partnering with dealerships we provide financing personalized service and professional expertise to thousands of dealers and millions of customers in over one hundred countries around the world.
In this position...
- Customer Relationship Management (CRM) Campaign Data Specialist is responsible for developing executing and optimizing multi-channel marketing campaigns and customer communications by expertly leveraging CRM data and technology. This role ensures the accuracy integrity and reliability of customer data to drive efficient outreach and improve overall customer care and engagement.
- Drive effective marketing campaigns by deploying data-driven marketing journeys powered by analytics and Salesforce CRM capabilities. This includes but isnt limited to designing populating validating and launching customer journeys and ensuring robust data management within Salesforce Marketing Cloud including managing manual and automated data loads and Salesforce data extensions.
Responsibilities
What youll do...
- Identify develop and execute marketing campaigns to grow value to Ford Credit by attracting and growing customer financing through Salesforce CRM engagements
- Lead loyalty lifecycle strategies including email push and SMS to drive cohesive and engaging customer experiences
- Provide a point of view (POV) on the end-to-end CRM customer journeys to inform CRM activities and effectively engage leads and customers
- Monitor key journey performance metrics and communicate to respective stakeholders providing in-depth marketing campaign measurement and analytics to quantify impact and effectiveness.
- Provide journey enhancement recommendations through metric analysis
- Manage the discovery and implementation of Salesforce Marketing Cloud within the CRM Marketing environment
- Implement constant and agile test and learn approaches to develop loyalty strategic and marketing programs and member experiences leveraging sophisticated customer segmentation and personalization.
- Collaborate with cross-functional teams to drive an innovative compelling and user-friendly experience for leads and customers
Qualifications
Youll have...
- Bachelors degree in Computer Science Information Technology Business and/or Marketing or equivalent combination of relevant education and experience.
- 3 years of experience with Salesforce Marketing Cloud or similar CRM experience with expertise in automation journey setup and data management.
- Experience with extracting data from Google Big Query.
- Proficiency in SQL for data manipulation and analysis is required.
- Creative strategic and analytical thinking with a customer-oriented lens.
- Expertise in data validation including identifying and resolving data integrity issues and performing quality control validations on items developed by others.
- Evidence of strong problem-solving analytical skills and attention to detail.
- Experience with SAS or Python for data processing
Even better you may have...
- Proven ability to effectively work across all levels of the organization to achieve organizational objectives
- Ability to prioritize manage multiple assignments and deliver with minimal supervision
- Ability to operate in a white space environment generating insights to create and tell a story
- Strong cross-functional relationship-building and communication skills with experience influencing across product areas.
- In-depth knowledge of Ford Credits business and data fields used to support the business
- Experience in customer acquisition & retention strategy development
You may not check every box or your experience may look a little different from what weve outlined but if you think you can bring value to Ford Motor Company we encourage you to apply!
As an established global company we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe or keep you close to home Will your career be a deep dive into what you love or a series of new teams and new skills Will you be a leader a changemaker a technical expert a culture builderor all of the above No matter what you choose we offer a work life that works for you including:
Immediate medical dental vision and prescription drug coverage
Flexible family care days paid parental leave new parent ramp-up programs subsidized back-up child care and more
Family building benefits including adoption and surrogacy expense reimbursement fertility treatments and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays including the week between Christmas and New Years Day
Paid time off and the option to purchase additional vacation time.
For more information on salary and benefits click here: New Hire Benefits
This position is a range of salary grades 6-8.
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race religion color age sex national origin sexual orientation gender identity disability status or protected veteran the United States if you need a reasonable accommodation for the online application process due to a disability please call 1-.
Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week. #LI-Hybrid #LI-JB5
Required Experience:
IC
Employment Type
Full-Time
