Senior Analyst, Marketing Analytics
Senior Analyst, Marketing Analytics
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$ 97000 - 144000
1 Vacancy
Job Description
At Beyond Finance weve made it our mission to help everyday Americans escape the endless cycle of crippling debt and step into a brighter financial future. Through compassionate individualized care a culture focused on compliance and ethics supportive user-centric technology and customized financial solutions weve helped over 700000 clients on their path to a brighter future.
While were proud of what weve already accomplished were searching for new collaborators to help us get to the next level! If youre looking to join a forward-thinking rapidly growing organization with helping people as its number one goal we want to hear from you.
Location: 222 N La Salle St Suite 1600 Chicago IL 60601
Job Description: Conduct analyses focused on optimizing and understanding marketing performance sales effectiveness client retention and lifetime customer value. Collaborate cross-functionally with marketing operations product and sales departments to deliver actionable insights that help meet company goals. Utilize SQL Excel Snowflake Salesforce and related dataset manipulation and data visualization including Looker to conduct insightful analyses on major sales and marketing initiatives operational trends challenges and opportunities. Use platforms such as Heap FullStory and Demandbase to drive improvements in conversion rates and lead quality. Utilize predictive analytics to conduct Pricing Analysis to maximize profits and deliver competitive CPL and CPA bids and analyze sales funnel metrics including EBIT and M/E to secure high-quality data. Present findings to stakeholders and recommend actionable solutions for non-analytical partners including senior leadership. Re-define and challenge company marketing and acquisition KPIs that are critical to achieving company and business unit goals. Analyze technology trends to identify markets for future product development or to improve marketing of existing products. Build and maintain automated reporting and dashboards to track key metrics. Work closely with the product and operations teams in defining tests and experimental design. Work is performed in companys office in Chicago with some remote work permitted per company policy. Standard company benefits offered.
Education Requirement: Masters degree in Business or marketing analytics data science or closely related
Experience Requirement: 1 year of experience in Marketing or data analyst product marketing or closely related
Special Skills: Must have work experience with each of the following: (1) Utilizing Looker and SQL Runner to develop dashboards and reports conducting diagnostic and time series analysis to identify key trends and KPIs and presenting strategic recommendations to senior leadership; (2) Executing ETL processes from diverse databases including Snowflake Salesforce through SQL and Advanced Excel and collaborating with BI and data operations teams to validate costs and data across databases including CAKE Snowflake and Looker; (3) Utilizing predictive analytics to conduct Pricing Analysis to maximize profits and deliver competitive CPL and CPA bids and analyze sales funnel metrics including EBIT and M/E to secure high-quality data; (4) Using platforms such as Heap FullStory and Demandbase to drive improvements in conversion rates and lead quality by tracking and analyzing user interactions QA A/B tests monitoring test performance and conducting analysis of web flow including session-to-lead ratios contact rates and other key metrics.
Salary: $97000-$144000
Apply: Send resume to with Senior Analyst Marketing Analytics in subject line.
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The base annual salary range is listed below. This role is eligible for additional incentives including an annual bonus.
Base Salary Range
$97000 - $144000 USD
Why Join Us
While you make a difference for others well work to make a difference for you providing an uplifting collaborative work environment and benefits that reflect your value to us. For eligible full-time employees we offer:
- Considerable employer contributions for health dental and vision programs
- Generous PTO paid holidays and paid parental leave
- 401(k) matching program
- Merit advancement opportunities
- Career development & training
And finally our team spirit and culture! We cultivate an environment of community connection and belonging across our entire organization.
Beyond Finance does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job positions. No fee will be paid to their parties who submit unsolicited candidates directly to Beyond Finance employees or the Beyond Finance HR team. No placement fee will be paid to any third party unless such a request has been made by the Beyond HR team.
Required Experience:
Senior IC
Employment Type
Full Time
