Senior SEO Specialist
Senior SEO Specialist
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Job Description
Who We Are
We are the Group Customer Experience Unit (GCXU). Our vision is to create a frictionless data-driven experience for homeowners and professional partners; relevant simple conversational and consistent.
As a global function we work across regions and global teams to shape digital marketing and customer journeys end-to-end. With customers at the heart of everything we do we guide from inspiration to final decision helping transform more spaces into favourite places.
Now you can be part of this journey with us - driving the future of digital experiences and elevating how thousands of customers interact with the VELUX brand worldwide.
The role
We are seeking an experienced SEO expert to drive enterprise-scale SEO strategy in a rapidly evolving search landscape. This role requires mastery of the fundamentals of SEO combined with the foresight to embrace AI-driven changes to search behavior. The ideal candidate thrives in a large corporate matrix organization where success depends on influencing multiple stakeholders aligning with cross-functional priorities and ensuring SEO is embedded into every stage of product and content development.
This is a hands-on expert role: you are the person the organization turns to for the hardest SEO problems. You set direction and standards but you also dive into the details.
Key Responsibilities
Core SEO Basics:
- Deep expertise in technical and international SEO: crawling indexing rendering site architecture internal linking structured data site speed Core Web Vitals hreflang localization and geo-targeting.
- Lead on-page fundamentals at scale: keyword research metadata optimization heading structure content hierarchy with deep understanding of E-E-A-T.
- Oversee off-page authority: link acquisition strategies backlink profile analysis risk management and disavow processes.
Analytics & Data-Driven Decision Making
- Ground all recommendations in solid data and insights no assumptions no guesswork.
- Define and track KPIs that clearly connect SEO performance to business value.
- Leverage enterprise SEO tools (GSC Screaming Frog Ahrefs etc.) and analytics platforms (GA4 BigQuery Looker/PowerBI) for large-scale analysis.
- Translate complex metrics into simple actionable insights for both technical and business stakeholders.
AI Evolution & Adaptability:
- Understanding of Search Generative Experiences (SGE) AI-driven SERPs and conversational search interfaces.
- Ability to adapt strategies for multimodal search and content distribution (text voice image video).
- Skilled in prompt engineering and leveraging LLMs/AI tools for content ideation clustering and optimization.
- Awareness of how AI-driven personalization zero-click answers and entity-based search impact visibility.
Enterprise & Organizational Skills
- Skilled at navigating a large matrix organization: influencing without authority aligning with multiple stakeholders.
- Ability to build business cases for SEO initiatives (ROI modeling cost vs. opportunity analysis).
- Strong project management skills for handling migrations redesigns and global rollouts.
- Ability to connect SEO strategy with broader brand content and demand generation efforts.
- Skilled at scaling content operations without sacrificing quality.
Leadership & Guidance
- Excellent communication skills; can translate SEO complexity into business impact.
- Proven ability to train mentor and upskill your direct colleagues as well as non-SEO stakeholders.
- Strong problem-solving mindset: balancing long-term SEO value with short-term business pressures.
- Adaptable resilient and calm during unforeseen crises like algorithm updates or major traffic drops.
The ideal profile
The ideal profile brings a proven track record of managing SEO for complex high-traffic platforms where technical depth strategic vision and strong communication skills are equally important. You know the SEO basics better than anyone yet you are forward-looking comfortable adapting to AI-driven search conversational interfaces and the integration of semantic and multimodal search. You are equally at ease discussing technical fixes with developers making ROI cases to leadership and guiding content teams to optimize for both users and search engines.
We expect that you:
- Have 5 years of hands-on SEO experience with at least 13 years in enterprise or large-scale SEO environments.
- Have led SEO strategies for large multilingual websites and successfully diagnosed/resolved large-scale SEO issues either inhouse or at agency.
- Experience working in corporate matrix organizations (collaborating with product engineering content legal/compliance).
- Comfortable working with developers CMS platforms and modern web technologies.
- Can define KPIs and link SEO performance directly to business outcomes.
- Are fluent in English with exceptional communication skills.
Whats in it for you
In the VELUX Group we offer you a world of opportunities and the chance to create a bright future. From the forefront of the sustainable indoor living industry we enable those who live work and play under the roof transform their spaces and live a healthier everyday life with more daylight and fresh air.
The VELUX Group is an international family-owned business with strong financial roots and each year we are able to create real impact by reinvesting in society our employees and planet through our foundations.
You will get to work alongside experienced fun and enthusiastic colleagues in a setting where knowledge is shared and responsibility is given to those who can and will. Our team is characterized by an informal tone and respect for each other both as team members and as individuals. We like to take care of each other.
You will be provided with many opportunities to develop yourself be it through mentorship courses and others. We promise you will face exciting new opportunities every day that will let you grow and not get bored at any given point
Equal Opportunity Employer
VELUX Residential is fully committed to the concept and practice of equal opportunity in all aspects of employment. To further our goal of equal employment opportunity for all employees and prospective employees it is the policy of VELUX Residential to recruit hire train and promote persons in all job titles without regard to race color religion sex age disability protected veteran status national origin sexual orientation or any other basis prohibited by applicable law. All employment decisions shall be consistent with the principle of equal employment opportunity and only job-related qualifications will be required.
Required Experience:
Senior IC
Employment Type
Full-Time
