Brand Manager, Lead Generation
Brand Manager, Lead Generation
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Job Description
Join the vibrant LATAM Brand/Trade Marketing team at the LEGO Group in Mexico where your strategic prowess will drive sales growth! In this dynamic role youll align innovative marketing plans with operational actions ensuring a strong brand presence while engaging both kids and adults audiences. If youre passionate about building compelling marketing strategies and fostering impactful collaborations we cant wait to see what youll bring to our team!
NOTE: All CVs MUST be written in English.
Core Responsibilities
Build a strong strategy for short & mid-term consumer sales growth growing active consumer base recruitment retention and building the brand
Drive product and commercial opportunities while monitor business performance using relevant insights to accelerate demand in kids & adult audiences
Influence the audiences Consumer Sales plan and forecasts by using relevant data and performance tracking
Ensure a strong brand presence across all touch points working closely with internal marketing agency market partners and IP partners
Develop transform and optimize the marketing and go-to-market approach to the needs of the new OESP approach
Collaborate with cross-functional teams and Global/Regional Brand Managers to foster impactful cross-functional collaboration and communication.
Lead local selling-in for successful deployment in LATAM.
Develop and implement local launch and marketing activation plans to engage audiences through LEGO framework
Do your part in our team succeeding
You will be joining the LATAM Brand/Trade Marketing team in the LEGO Mexico offices. This team:
Crafts and cultivates consumer demand in LATAM markets by converting consumer shopper and market insights into compelling creative and innovative marketing programs that remain grounded in a strong commercial understanding and focus
End-to-end marketing planning and execution from input into campaign development to execution with Trade Marketing and Sales across our different channels
Brand and category business planning and analysis while monitoring external competitive environment.
Do you have what it takes
Passion for and/or experience working with children as a target audience.
Proven track record as brand marketing professional in regional environment highlighted by a blend of commercial and strategic skills.
Experience in consumer products and/or FMCG and strong ability to develop and activate campaigns
Experience from within the toy family gaming or entertainment industry.
Digital/eCommerce experience is a strong plus
Strong analytical skills and proficiency in translating complex findings into straightforward insights directions and recommendations
A collaborative approach combined with a natural authority and ability to make decisions with both internal and external partners.
Ability to excel independently and in diverse teams encouraging collaboration to achieve common goals.
Trustworthy teammate and project manager with the ability to drive cross-functional collaborators through a go to market strategy and deliver results
Strong project management skills with ability to manage complex processes
English Advanced
Relocation
There is no relocation budget for this role.
Hybridworkingmodel
Our workplace enables our LEGO colleagues to be and do their best at work. Introducing a flexible way of working is a great example of how we live up to our ambition. This 3 day in the office hybrid model will exemplify our People Promise by embracing the different life situations of our colleagues.
#LI-LW2
#LI-Hybrid
Applications are reviewed on an ongoing basis. However please note we do amend or withdraw our jobs and reserve the right to do so at any time including prior to any advertised closing date. So if youre interested in this role we encourage you to apply as soon as possible.
Whats in it for you
Here are some of what to expect:
FamilyCareLeave We offer enhanced paid leave options for those important times.
Insurances All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing We want you to be your best self so youll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
ColleagueDiscount We know youll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus We do our best work to succeed together. When goals are reached and if eligible youll be rewarded through our bonus scheme
Your workplace Youll find this at the top of this advert and when you join the team well confirm this with you.
We strive to create a diverse dynamic and inclusive culture of play at the LEGO Group where everyone feels safe valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex gender identity or expression race/ethnicity national origin sexual orientation disability age religion and Veteran status) to apply for roles in our team.
We support our employees in being there for the moments that matter in life and celebrate families of all kinds the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day playing a part in building a sustainable future and continuing our mission to inspire and develop the builders of tomorrow.
The LEGO Group is fully committed to Childrens Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening as a condition of the offer.
Thank you for sharing our global commitment to Childrens Rights.
We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.
Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process please contact the HR Service Desk at 1. option #3. Please note these communication channels should be used for those having difficulty accessing our on-line channels not to inquire about job opportunities.
Just imagine building your dream career.
Then make it real.
Join the LEGO team today.
Required Experience:
Manager
Employment Type
Full-Time
