Email Marketing Specialist

Berlin - Germany

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

We are seeking a Lifecycle Marketing Specialist to drive customer engagement retention and revenue growth across our owned channels. This role will focus on email SMS and on-site messaging (pop-ups) to create personalized data-driven campaigns that enhance the customer journey from first touch to repeat purchase.

The ideal candidate is both creative and analytical someone who understands how to craft compelling content but also how to test measure and optimize for performance.

Responsibilities:

Own Campaign Execution: Plan build and deploy email newsletters automated flows (welcome abandoned cart post-purchase win-back reactivation) SMS campaigns and site pop-ups.

Customer Journey Management: Map and optimize lifecycle touchpoints to maximize engagement repeat purchases and long-term customer value.

Segmentation & Personalization: Leverage customer data to create targeted segments and deliver relevant personalized messages.

Performance Optimization: Run A/B tests on subject lines creative copy and send times to improve KPIs such as open rate CTR conversion rate and unsubscribe rate.

Cross-Channel Alignment: Work with marketing product and merchandising teams to align lifecycle campaigns with promotions launches and seasonal campaigns.

Analytics & Reporting: Track and report on lifecycle KPIs providing insights and recommendations for continuous improvement.

Compliance & Deliverability: Ensure all campaigns follow GDPR CAN-SPAM and TCPA guidelines and maintain high deliverability standards.

Advantages:

Experience with pop-up tools (e.g. Justuno Optimonk Privy).

Basic HTML/CSS for email editing.

Familiarity with customer data platforms (CDPs) and integration with eCommerce platforms (Shopify Magento Salesforce Commerce Cloud).

Understanding of retention marketing best practices and trends.

Division:
Line Of Business

Requirements :

Bachelor s degree in Marketing Communications Business or related field.

2 4 years of experience in email/SMS marketing CRM or lifecycle marketing preferably in eCommerce or consumer brands.

Hands-on experience with platforms such as Klaviyo Braze Iterable HubSpot or similar.

Strong understanding of segmentation personalization and A/B testing.

Excellent copywriting and editing skills with an eye for design and brand consistency.

Analytical mindset comfortable working with data to identify opportunities and measure performance.

Remote Work :

Yes

Employment Type :

Full-time