Director of Marketing and Content Strategy
Director of Marketing and Content Strategy
Posted on :
15-09-2025
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
15-09-2025
Job Description
Essential Functions
Strategic planning: In collaboration with the Associate Vice President for Enrollment Marketing and Communications create and oversee a holistic marketing strategy aligned with the colleges goals including target audience segmentation messaging development and channel allocation. Content development: Lead the creation of engaging and informative content across multiple platforms like websites social media publications and email marketing ensuring consistency with brand voice. Editorial calendar management: Plan and schedule content releases across various channels to maintain a steady flow of relevant information. Digital marketing leadership: Utilize digital marketing tools like search engine optimization pay per click social media analytics and content management systems to optimize online visibility and engagement. Campaign management: Develop and execute targeted marketing campaigns for student recruitment alumni engagement fundraising and other institutional priorities. Data analysis and reporting: Track key performance indicators to measure marketing effectiveness and make data-driven decisions to optimize campaigns. Media relations: Respond to media inquiries monitor and analyze media coverage and utilizing public relations and earned media tools to produce analysis reports on pitches story placements and media campaigns. Crisis communications: Develop a crisis communications protocol based on best practices and federal guidelines and respond to crisis and campus emergencies. Media Relations As the colleges Public Information Officer direct conduct and support the media relations efforts of the college. Establish and maintain positive working relationships with the media. Represent the college to the media and public on a range of institution-wide issues including issues with high-risk and high-opportunity potential. Advise and support college leadership and others to respond to media inquiries making recommendations on responses and preparing leaders for media engagement. Strategic Marketing Maintain a sophisticated 360-degree awareness of campus initiatives local media positioning state and federal higher-education issues and metrics around student success. Collaborate with units on campus to create and place content that strengthens positive understanding of Evergreens unique value to prospective students opinion leaders and the community. Lead strategic efforts across the Marketing and Communications team to identify newsworthy stories write and distribute them on Evergreen media properties (web and social media) and/or distribute them to local regional and national media. Communications Advise and support college leadership and others to respond to media inquiries making recommendations on responses and preparing leaders for media engagement. Serve as the main custodian of the colleges multiple social media platforms and emergency communication tools coordinating with colleagues to push out pertinent marketing and communications content and using the channels for other communication as needed. Coordinate with college leadership and the colleges health and safety team to prepare and maintain crisis communications plans and serve as the primary communicator for response in such events including advising college leadership leading internal communications and managing information dissemination with appropriate local state and federal officials. General Duties Supervise staff including interviewing providing training and staff development conducting performance evaluations taking corrective counseling and/or disciplinary action making work assignments and scheduling decisions managing overtime and acting on leave requests and work certifications. Represent Marketing and Communications on important cross-campus committees including Senior Leadership Team and emergency preparedness teams. Perform additional duties as assigned.
Minimum Qualifications
Bachelors degree in communications marketing journalism public relations or a related field. Five years of progressively responsible professional experience in communications marketing and/or community outreach/media relations including experience in a public affairs/public relations or news-gathering setting serving as an outreach coordinator or primary media contact for an organization and experience with internal organizational communications. Demonstrated success earning media on local regional and/or national levels. Experience initiating maintaining and using social media with advanced knowledge of social media platforms use metrics opportunities integration and content strategy.
Strategic planning: In collaboration with the Associate Vice President for Enrollment Marketing and Communications create and oversee a holistic marketing strategy aligned with the colleges goals including target audience segmentation messaging development and channel allocation. Content development: Lead the creation of engaging and informative content across multiple platforms like websites social media publications and email marketing ensuring consistency with brand voice. Editorial calendar management: Plan and schedule content releases across various channels to maintain a steady flow of relevant information. Digital marketing leadership: Utilize digital marketing tools like search engine optimization pay per click social media analytics and content management systems to optimize online visibility and engagement. Campaign management: Develop and execute targeted marketing campaigns for student recruitment alumni engagement fundraising and other institutional priorities. Data analysis and reporting: Track key performance indicators to measure marketing effectiveness and make data-driven decisions to optimize campaigns. Media relations: Respond to media inquiries monitor and analyze media coverage and utilizing public relations and earned media tools to produce analysis reports on pitches story placements and media campaigns. Crisis communications: Develop a crisis communications protocol based on best practices and federal guidelines and respond to crisis and campus emergencies. Media Relations As the colleges Public Information Officer direct conduct and support the media relations efforts of the college. Establish and maintain positive working relationships with the media. Represent the college to the media and public on a range of institution-wide issues including issues with high-risk and high-opportunity potential. Advise and support college leadership and others to respond to media inquiries making recommendations on responses and preparing leaders for media engagement. Strategic Marketing Maintain a sophisticated 360-degree awareness of campus initiatives local media positioning state and federal higher-education issues and metrics around student success. Collaborate with units on campus to create and place content that strengthens positive understanding of Evergreens unique value to prospective students opinion leaders and the community. Lead strategic efforts across the Marketing and Communications team to identify newsworthy stories write and distribute them on Evergreen media properties (web and social media) and/or distribute them to local regional and national media. Communications Advise and support college leadership and others to respond to media inquiries making recommendations on responses and preparing leaders for media engagement. Serve as the main custodian of the colleges multiple social media platforms and emergency communication tools coordinating with colleagues to push out pertinent marketing and communications content and using the channels for other communication as needed. Coordinate with college leadership and the colleges health and safety team to prepare and maintain crisis communications plans and serve as the primary communicator for response in such events including advising college leadership leading internal communications and managing information dissemination with appropriate local state and federal officials. General Duties Supervise staff including interviewing providing training and staff development conducting performance evaluations taking corrective counseling and/or disciplinary action making work assignments and scheduling decisions managing overtime and acting on leave requests and work certifications. Represent Marketing and Communications on important cross-campus committees including Senior Leadership Team and emergency preparedness teams. Perform additional duties as assigned.
Minimum Qualifications
Bachelors degree in communications marketing journalism public relations or a related field. Five years of progressively responsible professional experience in communications marketing and/or community outreach/media relations including experience in a public affairs/public relations or news-gathering setting serving as an outreach coordinator or primary media contact for an organization and experience with internal organizational communications. Demonstrated success earning media on local regional and/or national levels. Experience initiating maintaining and using social media with advanced knowledge of social media platforms use metrics opportunities integration and content strategy.
Required Experience:
Director
Employment Type
Full Time
Key Skills
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