Performance Marketing Director
Performance Marketing Director
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Job Description
This role is based in our 5 Howick Place London office
What youll be doing:
The senior-level Director of Digital will set the strategic direction and lead best practice development for digital marketing across One Informa. Reporting to the Group EVP Marketing Performance this role will focus on paid digital mediaincluding PPC paid social and programmatic. This group-level leadership role will drive excellence across internal teams and agency partners initially within the B2B events businesses. The individual will be responsible for defining clear standards championing innovation and enabling high-performing campaign delivery to ensure consistent scalable and measurable results aligned with business objectives.
Key Responsibilities
Strategic Ownership
- Define the vision and strategic role of paid media across One Informa aligned to business growth and brand goals.
- Build and evolve group-wide frameworks for PPC paid social programmatic
- Establish standards and best practices to drive consistency performance and innovation across teams and agencies.
- Own governance structures that ensure quality brand safety and accountabilitywhile enabling agility and scale.
- Partner with business and marketing leaders to translate commercial objectives into paid media strategies.
Internal Team Enablement
- Establish and maintain a centre of excellence for a paid media marketing community serving as the internal authority on emerging trends innovation platform changes
- Mentor and guide in-market and functional teams on strategic approach campaign architecture and optimisation.
- Lead capability development by collaborating with divisional leads and the Group Talent team to upskill internal teams create supportive resources and establish career frameworks that elevate team capability across paid media.
Agency & Partner Ownership
- Lead the evaluation and selection of media agencies across paid search paid social and programmatic.
- Define agency scopes performance frameworks and review cadences to ensure alignment and accountability.
- Lead the strategy and relationships with key channel partners (e.g. LinkedIn Meta) to optimise spend campaign performance and innovation.
- Drive evaluation and selection of new partners or platforms to future-proof media strategies
Measurement & Performance Frameworks
- Set unified KPIs benchmarks and attribution models for all paid media
- Collaborate with the Group Data Analytics teams to define data requirements reporting structures and actionable insights
- Drive continuous improvement through audits reviews and best-in-class playbooks
How you will measure success:
- Performance & Efficiency: Media ROI / ROAS Customer Acquisition Cost (CAC) Cost Per Lead / Cost Per Conversion Conversion Rate Improvement Incrementality. Strategic Impact & Governance: Adoption of Frameworks & Standards Media Audit Scores / Compliance Rates Channel Mix Optimisation Campaign QA & Effectiveness Scores
- Team & Agency Enablement: Agency Performance Scores Internal Team Capability Maturity Onboarding Time for New Markets Training & Resource Adoption Rates
- Business Alignment & Influence: Stakeholder Satisfaction Integration with Commercial Goals Contribution to Forecast Accuracy
Qualifications :
Wed love to hear from you especially if...
- You bring strategic clarity: With 10 years in digital marketing and leadership in complex organisations you align digital strategy with real business outcomes
- You drive performance at scale: Across paid media you know how to activate the right mixand get the best from internal teams and agencies.
- You turn vision into action: Youre skilled at moving from idea to execution delivering measurable impact in fast-paced high-change environments.
- You lead through influence: Your communication builds trust shifts mindsets and brings teams with you.
- You keep results front and centre: you measure what matters and never lose sight of the goal.
- You stay ahead of the curve: Always learning and adapting you challenge assumptions and push whats possible.
Additional Information :
We believe that great things happen when people connect face-to-face. Thats why we work in-person with each other or with customers and partners three days a week or more. When youre not spending time together in one of our offices or other workplaces like at an Informa event you get the flexibility and support to work from home or remotely.
We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at
Our benefits include:
- Great community: a welcoming culture with in-person and online social events our fantastic Walk the World charity day and active diversity and inclusion networks
- Broader impact: take up to four days per year to volunteer with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves
- Time out: 25 days annual leave rising to 27 days after two years plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- A flexible range of personal benefits to choose from plus company funded private medical cover
- A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
- Strong wellbeing support through EAP assistance mental health first aiders a healthy living subsidy access to health apps and more
- Recognition for great work with global awards and kudos programmes
- As an international company the chance to collaborate with teams around the world
Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and or in the advertised position please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
