Senior Lifecycle Marketing Manager

Intercom is the AI Customer Service company on a mission to help businesses provide incredible customer experiences.

Our AI agent Fin the most advanced customer service AI agent on the market lets businesses deliver always-on impeccable customer service and ultimately transform their customer experiences for the better. Fin can also be combined with our Helpdesk to become a complete solution called the Intercom Customer Service Suite which provides AI enhanced support for the more complex or high touch queries that require a human agent.

Founded in 2011 and trusted by nearly 30000 global businesses Intercom is setting the new standard for customer service. Driven by our core values we push boundaries build with speed and intensity and consistently deliver incredible value to our customers.

Whats the opportunity

At Intercom youll have the chance to shape the future of customer engagement at a company thats redefining customer service through AI. As our Senior Lifecycle Marketing Manager youll drive the strategy and execution of lifecycle email programs designed to engage re-engage and progress directly impacting prospect acquisition and revenue growth. Your work will help us deliver on our mission to transform customer servicenot just incrementally improve itby building optimized campaigns that delight prospects and fuel our rapid growth.

Youll join a high-impact fast-paced demand generation marketing team that thrives on ownership innovation and customer obsession. Our teams mission is to accelerate Intercoms growth by delivering world-class AI-powered customer this role youll collaborate closely with Product Marketing Creative Sales Field Marketing and Marketing Operations to ensure our email programs are tightly aligned with company objectives and revenue goals. Youll be at the heart of our AI-first strategy helping us win in a market where the best AI agent will define the category.

What will I be doing

• Own the end-to-end strategy and execution of full-funnel email campaigns across the buyer journey.
• Manage email audience segmentation building automated and highly personalized journeys that drive measurable business outcomes.
• Partner with cross-functional teams (Product Marketing Content Creative Integrated Campaigns Analytics) to design and execute targeted nurture programs and optimize cross-channel messaging.
• Lead A/B and multivariate testing analyze email channel performance audit current campaigns and optimize for activation engagement and conversion.
• Build and manage nurture streams tailored to personas and buying stages to engage and progress prospects.
• Optimize lead-to-customer conversion through progressive profiling lead scoring and triggered follow-ups.
• Monitor analyze and report on the performance and health of the email channel to Marketing and Sales leadership using data to demonstrate impact and inform the optimization strategy.
• Manage email content strategy templates copywriting and QA processes
• Provide guidance and campaign support to cross-functional teams ensuring on-brand error-free and impactful execution.

What skills do I need

• 8 years of experience in B2B lifecycle demand generation and/or email marketing. Proven track record of driving measurable results.
• Deep expertise in Marketo and Salesforce including campaign management reporting and automation.
• Strong experience with email personalization nurture programs engagement program management and B2B demand generation.
• Analytical mindset with the ability to design execute and interpret A/B and multivariate tests.
• Excellent collaboration and communication skills; comfortable working cross-functionally in a fast-paced feedback-driven environment.
• Exceptional attention to detail and project management skills adept at juggling multiple campaigns and deadlines simultaneously.
• Familiarity with privacy regulations (CAN-SPAM TCPA CPPA).
• Familiarity with customer journey mapping and advanced segmentation strategies.

Bonus skills & attributes

• Track record of building and optimizing multi-channel demand generation campaigns that convert leads into pipeline.
• Experience in high-growth technology environments ideally in SaaS or enterprise software.
• Curiosity resilience and a growth mindsetthriving in ambiguity and change.
• A genuine interest in how AI is transforming customer service and a drive to be part of that transformation.
• Tableau Google Analytics

At Intercom youll find the agility of a startup with the scale and resources of a global leader. We value high agency low ego and a relentless focus on customer needs. If youre excited to build innovate and make a real impactespecially if youre passionate about AIwed love to hear from you.

Benefits

We are a well-treated bunch with awesome benefits! If theres something important to you thats not on this list talk to us!

• Competitive salary and meaningful equity
• Comprehensive medical dental and vision coverage
• Regular compensation reviews - great work is rewarded!
• Flexible paid time off policy
• Paid Parental Leave Program
• 401k plan & match
• In-office bicycle storage
• Fun events for Intercomrades friends and family!

*Proof of eligibility to work in the United States is required.

The base salary range for candidates within the San Francisco Bay Area is $148500 to $177375. Actual base pay will depend on a variety of factors such as education skills experience location etc. The base pay range is subject to change and may be modified in the future. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).

Policies

Intercom has a hybrid working policy. We believe that working in person helps us stay connected collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least three days per week.

We have a radically open and accepting culture at Intercom. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone. As an organization our policy is to not advocate on behalf of the company or our employees on any social or political topics out of our internal or external communications. We respect personal opinion and expression on these topics on personal social platforms on personal time and do not challenge or confront anyone for their views on non-work related topics. Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values.

Intercom values diversity and is committed to a policy of Equal Employment Opportunity. Intercom will not discriminate against an applicant or employee on the basis of race color religion creed national origin ancestry sex gender age physical or mental disability veteran or military status genetic information sexual orientation gender identity gender expression marital status or any other legally recognized protected basis under federal state or local law.

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