Senior Digital Marketing Specialist

Location(s)

Details

Kemper is one of the nations leading specialized insurers. Our success is a direct reflection of the talented and diverse people who make a positive difference in the lives of our customers every day. We believe a high-performing culture valuable opportunities for personal development and professional challenge and a healthy work-life balance can be highly motivating and productive. Kempers products and services are making a real difference to our customers who have unique and evolving needs. By joining our team you are helping to provide an experience to our stakeholders that delivers on our promises.

Position Summary:

We are seeking a results-driven Senior Digital Marketing Specialist to oversee alternative distribution channels and optimize lead generation strategies. This role will be responsible for campaign execution vendor management and financial performance ensuring growth in insurance lead acquisition while maintaining compliance with industry regulations.

Position Responsibilities:

Lead Generation & Campaign Management

• Manage 25 lead vendor relationships for Kemper Autos in-house agencies.
• Launch scale and optimize campaigns across calls (in-bound/ out-bound) web leads and digital platforms.
• Adjust bids budgets and target filters to maximize ROI.
• Manage allotted lead purchasing budget
• Validate lead vendor invoicing

Performance Monitoring & Optimization

• Track and report on KPIs (CPL CPA conversion rate ROI) weekly/monthly.
• Identify underperforming channels; implement and report on corrective actions taken.
• Test new digital traffic sources and distribution strategies to optimize growth potential.

Cross-Functional Collaboration

• Work with in-house agencies and state product teams to align lead flow with capacity and growth initiatives.
• Collaborate with Legal for contract execution.
• Attend national insurance/marketing conferences for vendor development.
• Occasionally attend company led marketing events.

Compliance & Strategic Growth

• Ensure compliance with TCPA CMS and insurance-specific regulations.
• Maintain lead quality and vendor compliance standards.
• Position alternative distribution as a primary revenue growth driver.

Position Qualifications:

• 5 years of experience with insurance sales digital marketing performance marketing or lead generation bids specifically within the P&C Industry
• Proven track record of managing multi-channel lead generation campaigns (calls transfers referrals web leads affiliate/vendor marketing).
• Hands-on experience with budget optimization bid management and ROI-driven campaign scaling.
• Experience managing 20 third-party vendors affiliates or partner networks simultaneously.
• Skilled in negotiating contracts validating invoices and holding vendors accountable to quality and compliance standards.
• Ability to build strong vendor relationships through conference networking and ongoing collaboration
• Strong analytical background with deep knowledge of CPL CPA CAC ROI and conversion rate optimization.
• Experience with data dashboards marketing analytics tools and reporting for leadership.
• Capable of identifying underperforming sources and implementing corrective actions quickly.
• Familiarity with TCPA CMS and insurance/financial marketing regulations.
• Experience partnering with Legal and Compliance teams to ensure campaign integrity.
• History of implementing quality assurance checks across digital and vendor channels.
• Demonstrated experience managing $5M annual marketing budgets.
• Sponsorship is not accepted for this opportunity.
• This position is a hybrid role and can be worked out of our Downers Grove IL Chicago IL or McAllen Texas office.

The range for this position is $77100 to $128500. When determining candidate offers we consider experience skills education certifications and geographic location among other factors. This job is eligible for Kemper benefits (Medical Dental Vision PTO 401k etc.)

Kemper is proud to be an equal opportunity employer. All applicants will be considered for employment without attention to race color religion sex sexual orientation gender identity national origin veteran disability status or any other status protected by the laws or regulations in the locations where we operate. We are committed to supporting diversity and equality across our organization and we work diligently to maintain a workplace free from discrimination.

Kemper is focused on expanding our Diversity Equity and Inclusion efforts to align with our vision mission and guiding principles. Kemper does not accept unsolicited resumes through or from search firms or staffing agencies. All unsolicited resumes will be considered the property of Kemper and Kemper will not be obligated to pay a placement fee.

Kemper will never request personal information such as your social security number or banking information via text or email. Additionally Kemper does not use external messaging applications like WireApp or Skype to communicate with candidates. If you receive such a message delete it.