Vice President of Marketing (Onsite)
Vice President of Marketing (Onsite)
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Job Description
Vice President of Marketing (Onsite)
Overview:
Were looking for a bold data-driven and brand-savvy Vice President of Marketing to lead the strategy execution and evolution of our marketing function across the cannabis ecosystem. As a key member of the executive team youll own the full marketing funnelfrom brand positioning and customer acquisition to product marketing and retentionand drive measurable impact in a fast-moving highly regulated industry.
This is a rare opportunity for a senior marketing leader to define the voice shape the customer journey and scale a modern cannabis brand that blends culture compliance and community.
The impact youll make:
- Develop and own a comprehensive marketing strategy that drives brand awareness customer acquisition retention and market expansion.
- Lead all aspects of brand marketing digital marketing product marketing content communications and experiential efforts.
- Define and evolve brand positioning messaging frameworks and creative direction that resonate with both B2B and B2C audiences.
- Build and manage a high-performance marketing team and agency partners fostering a culture of creativity accountability and data-driven decision-making.
- Partner with Product Sales and BizOps to ensure tight alignment between customer needs product roadmap and go-to-market strategy.
- Lead customer segmentation competitive analysis and voice-of-customer research to inform strategy and optimize campaigns.
- Oversee digital and performance marketing channels (SEO SEM social email influencer affiliate etc.) to drive efficient growth.
- Manage marketing analytics reporting and attribution models to evaluate ROI and inform decisions.
- Ensure all marketing activities comply with federal state and platform-level cannabis advertising regulations.
- Champion brand integrity storytelling and innovation across every touchpointfrom packaging to retail to community.
- Hire develop and lead a multidisciplinary marketing team across brand growth creative and communications.
- Serve as a key voice on the executive team representing the customer perspective and brand vision.
- Drive internal alignment and enthusiasm for brand initiatives marketing campaigns and product launches.
- Scale marketing infrastructure tooling and processes to support rapid growth and multi-market operations.
- Inspire cross-functional collaboration and evangelize marketings role as a growth engine and brand steward.
What youve accomplished:
- 10 years of marketing experience with 5 years in a senior leadership role preferably in highly regulated or consumer-facing industries (Cannabis CPG HealthTech FinTech Alcohol etc.).
- Proven ability to scale B2B B2C or multi-sided marketplace brands from early traction through national growth.
- Deep understanding of customer acquisition brand strategy product marketing and content development.
- Strong creative instincts paired with analytical rigorcomfortable operating across brand and performance disciplines.
- Demonstrated success building and leading high-performing cross-functional marketing teams.
- Passion for cannabis culture education and innovation.
- Must be okay with travel
Bonus Points:
- Prior experience in the cannabis industry or marketing cannabis-adjacent products under regulatory constraints.
- Familiarity with digital marketing platforms (Meta Google TikTok alternatives) marketing automation tools (HubSpot Klaviyo) and analytics platforms (Google Analytics Looker Amplitude).
- Experience in multi-market omni-channel environments (retail delivery DTC B2B).
- Strong understanding of consumer behavior lifecycle marketing and emerging trends in cannabis branding.
The base pay range for this position is $245250.00 to $325498.00 per year.
2025 Benefits for Full Time Regular Employees:
- Physical Health benefits: Medical Dental & Vision:
- Employee - employer paid premium 100%
- Company contribution to a HSA when electing the High Deductible Health Plan
- For plans that offer coverage to your dependents you pay a small contribution
- Mental Health benefits:
- Free access to CALM app for employees and dependents
- Employee Training
- Mental Health seminars and Q&A sessions
- Basic Life & AD&D - employer paid 1x salary up to $250000
- 401(k) Retirement Plan (with employer match contribution)
- Generous PTO Paid Sick Leave and Company Holidays
- Supplemental voluntary benefits
- Student Loan Repayment/529 Education Savings - including a company contribution
- FSA (Medical Dependent Transit and Parking)
- Voluntary Life and AD&D Insurance
- Critical Illness Insurance
- Accident Insurance
- Short- and Long-term Disability Insurance
- Pet Insurance
- Family planning/fertility
- Identity theft protection
- Legal access to a network of attorneys
- Paid parental leave
- Generous PTO and company holidays
Why Work at Weedmaps
- You get to work at the leading technology company in the cannabis industry
- You get to play a meaningful role in helping to advance cannabis causes including helping improve the lives of patients who rely on the benefits of cannabis
- You get an opportunity to shape the future of the cannabis industry
- You get to work on challenging issues in a collaborative environment that encourages you to do your best
- You get to work in a casual and fun environment; no fancy clothes required but you are free to dress to the nines!
- Numerous opportunities and tools to learn and grow your professional skills
- Endless opportunities to network and connect with other Weedmappers through speaker series Employee Resource Groups happy hours team celebrations game nights and much more!
Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race such as hair texture and protective hairstyles) religion and religious creed color national origin ancestry physical disability mental disability medical condition genetic information marital status sex gender gender identity gender expression age military status veteran status uniformed service member status sexual orientation transgender identity citizenship status pregnancy or any other consideration made unlawful by federal state or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify including your rights and responsibilities please visit are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws unless the accommodation presents undue hardship. Please email us at peopleoperations you would like to confidentially discuss a potential accommodation during the interview process.
About Weedmaps:
WM Technology Inc.s (Nasdaq: MAPS) mission is to power a transparent and inclusive global cannabis economy. Now in its second decade WM Technology has been a driving force behind much of the legislative change weve seen in the past 10 years.
Founded in 2008 WM Technology is a leading technology and software infrastructure provider to the cannabis industry comprising a B2C platform Weedmaps and B2B software WM Business. The cloud-based SaaS solutions from WM Business provide an end-to-end operating system for cannabis retailers. WM Business tools support compliance with the complex disparate and constantly evolving regulations applicable to the cannabis industry. Through its website and mobile apps WM Technology provides consumers with the latest information about cannabis retailers brands and products facilitating product discovery and driving engagement with our retail and brand customers.
WM Technology holds a strong belief in the power of cannabis and the importance of enabling safe legal access to consumers worldwide. Since inception WM Technology has worked tirelessly not only to become the most comprehensive platform for consumers but to build the software solutions that power businesses compliantly in the space to advocate for legalization social equity and licensing in many jurisdictions and to facilitate further learning through partnering with subject matter experts on providing detailed accurate information about the plant.
Headquartered in Irvine California WM Technology supports remote work for all eligible employees. Visit us at.
Notice to prospective Weedmaps job applicants:
Our team has been made aware of incidents involving LinkedIn Telegram and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts but in the meantime please be mindful of the following:
- Our recruiters will always communicate with candidates through an @email address.
- CORRECT:
- INCORRECT:
- Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply interview or work for Weedmaps.
- If you are interested in a role at Weedmaps please apply through our established channels.
- WeedmapsCareers PageorLinkedIn
If you are unsure if a communication is legitimate please contact our recruitment team at and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us!
Required Experience:
Chief
Employment Type
Full-Time
