Digital Marketing Lead ME

• Define and implement effective strategic digital marketing initiatives by leveraging marketing technology to drive customer acquisitions farmer education and engagement
• Utilize strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touch points
• Design build and maintain all relevant social media accounts
• Create and implement all website search engine optimization database marketing email social media and display advertising campaigns
• Customers experience management and the effective use of tools and tracking to build customer profiles
• Manage and improve online content considering SEO and Google Analytics
• Liaison with marketing services and external agencies in relation to content generation and execution
• Measure and report performance of all marketing channels including (but not limited to) traditional campaign activities as well as online marketing initiatives
• Support marketing team including the definition of new processes/ways of working and fostering mindset change
• Collect and analyse market data/trends including aspects such as changes in customer needs introduction of new technologies changes in regulation and government initiatives to identify opportunities to further business growth
• Identify new business opportunities including new markets growth areas customers partnerships products and services or new ways to enter existing markets according to portfolio marketing and sales strategies
• Manage effective collaboration and coordination with both internal and external stakeholders provide training develop relevant marketing materials and communication plans
• Develops digital marketing capabilities across the organization by providing information educational opportunities and experiential growth opportunities
• Develop and support a culture of process excellence optimization and simplicity though effective partnering with support functions

Qualifications :

• Ability to define a longerterm vision and build relationships with crossfunctional stakeholders to achieve it
• Strong grasp of current digital marketing tools and strategies
• Strong analytical skills with a high degree of comfort with datadriven problem solving
• Able to build strong relationships with agencies and business partners
• Able to think strategically but also execute endtoend
• Excellent communication and presentation skills
• Customer Experience Management Customer Journey Mapping and Lead Nurturing Experience preferred
• Excellent attention to detail
• Positive attitude & strong ownership and accountability
• Customercentric mindset ability to think holistically about E2E experience and spot pain points
• Project management skills to deliver initiatives on time and to specification with autonomy
• Success working in a crossfunctional fastpaced environment leading complex operational initiatives
• Ability to autonomously identify prioritize and drive multiple initiatives
• Experience managing daytoday omnichannel operations
• Ability to influence multiple stakeholders without direct authority
• 5 years in digital marketing leadership roles

Requires Travelling within Middle East: approx. 1015%

Remote Work :

No

Employment Type :

Fulltime