UNIV - Lifecycle Communications Manager - College of Health Professions
UNIV - Lifecycle Communications Manager - College of Health Professions
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Job Description
Job Description Summary
The Lifecycle Communications Manager is the colleges expert in crafting and delivering strategic student-centered digital campaigns that drive enrollment. This role blends creative communications with thoughtful planning using email SMS and other digital touchpoints to guide prospective students from initial inquiry through matriculation. The Manager ensures communications are engaging timely and aligned with enrollment goals while also serving as a strategist and hands-on implementer.Working closely with recruitment admissions and student services this position translates campaign concepts into high-performing digital journeys. The ideal candidate brings both a strategic marketing mindset and the technical fluency needed to maximize the capabilities of CRM and marketing automation platforms while demonstrating creativity and skill in writing and designing compelling emails.
Entity
Medical University of South Carolina (MUSC - Univ)Worker Type
EmployeeWorker Sub-Type
ClassifiedCost Center
CC000208 CHP - CommunicationsPay Rate Type
SalaryPay Grade
University-06
Pay Range
Scheduled Weekly Hours
40Work Shift
Job Description
Job Duties
Campaign Strategy Planning and Content Development (30%)
Lead the development of long-term nurture strategies and communication frameworks that align with recruitment and enrollment goals.
Collaborate with recruitment admissions and student services to identify key communication milestones across the student lifecycle.
Write edit and design engaging email content that aligns with brand standards and resonates with prospective students.
Integrate both email and SMS into multi-channel campaigns that deliver timely relevant and personalized messages.
Maintain a campaign calendar that coordinates strategic nurture flows with short-term deadlines events and announcements.
Recommend innovative approaches for personalization and engagement.
Campaign Setup and Execution (30%)
Build design schedule and monitor campaigns within the universitys CRM and digital communication platforms.
Configure automation logic triggers and workflows that move students through the inquiry-to-enrollment pipeline.
Ensure communications meet brand accessibility and compliance standards.
Partner with technical teams or external vendors as needed to troubleshoot and enhance campaign functionality.
Performance Analysis and Optimization (15%)
Track and analyze campaign results including open rates click-through rates SMS responses conversions and unsubscribe activity.
Conduct A/B testing to refine content subject lines designs and timing.
Use data insights to recommend adjustments that improve campaign efficiency and enrollment outcomes.
Process Improvement and Workflow Management (10%)
Develop standardized processes templates and checklists for campaign execution.
Identify opportunities to streamline workflows and leverage automation for efficiency.
Document best practices to ensure scalability and consistency across programs.
Cross-functional Collaboration and Stakeholder Communication (10%)
Serve as a key liaison with recruitment admissions student services and IT to align strategies and communication needs.
Lead regular planning sessions to ensure campaign activities are coordinated and on schedule.
Provide clear communication about campaign progress outcomes and areas for improvement.
Compliance andCampaignReporting (5%)
Ensure all communications comply with federal and institutional regulations (FERPA CAN-SPAM ADA).
Support colleagues with training on communication best practices and system capabilities.
Provide campaign performance reports and insights to leadership for strategic decision-making.
Preferred Qualifications
Bachelors degree in marketing communications or a related field required.
2-4years of experience developing writing and designing digital campaigns (email SMS) preferably in higher education or a mission-driven setting.
Strong understanding of lifecycle communications campaign strategy and enrollment-focused messaging.
Experience with CRM platforms (e.g. Slate Salesforce) and digital communication tools.
Skilled in writing email design campaign strategy project management and cross-functional collaboration.
Excellent communication skills with attention to clarity tone and student engagement.
Analytical thinker who can use data to inform decisions and improve performance.
Knowledge of compliance accessibility and data privacy standards for digital communications.
Additional Job Description
Minimum Requirements: A bachelors degree and two years relevant program experience. Physical Requirements: (Note: The following descriptions are applicable to this section: Continuous - 6-8 hours per shift; Frequent - 2-6 hours per shift; Infrequent - 0-2 hours per shift) Ability to perform job functions in an upright position. (Frequent) Ability to perform job functions in a seated position. (Frequent) Ability to perform job functions while walking/mobile. (Frequent) Ability to work indoors. (Continuous) Ability to work outdoors in all weather and temperature extremes. (Infrequent) Ability to work in confined/cramped spaces. (Infrequent) Ability to perform job functions from kneeling positions. (Infrequent) Ability to squat and perform job functions. (Infrequent) Ability to perform pinching operations. (Infrequent) Ability to fully use both hands/arms. (Frequent) Ability to perform repetitive motions with hands/wrists/elbows and shoulders. (Frequent) Ability to reach in all directions. (Frequent) Possess good finger dexterity. (Continuous) Ability to maintain tactile sensory functions. (Continuous) Ability to lift and carry 15 lbs. unassisted. (Infrequent) Ability to lower objects up to 15 lbs. from height of 36 inches to floor level unassisted. (Infrequent) Ability to push/pull objects up to 15 lbs. unassisted. (Infrequent) Ability to maintain 20/40 vision corrected in one eye or with both eyes. (Continuous) Ability to see and recognize objects close at hand. (Frequent) Ability to see and recognize objects at a distance. (Frequent) Ability to determine distance/relationship between objects; depth perception. (Frequent) Good peripheral vision capabilities. (Continuous) Ability to maintain hearing acuity with correction. (Continuous) Ability to perform gross motor functions with frequent fine motor movements. (Frequent)If you like working with energetic enthusiastic individuals you will enjoy your career with us!
The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race color religion or belief age sex national origin gender identity sexual orientation disability protected veteran status family or parental status or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications merit and business need.
Medical University of South Carolina participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program please click here: Experience:
Manager
Employment Type
Full-Time
Key Skills
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