Localized Marketing Specialist
Localized Marketing Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
MICRO CENTER is the nations leading computer and electronic device big box retailer! Our technology superstore has an industry-leading 40000 selection of premier computer products and the most knowledgeable staff in the business. Passion Energy & Commitment describe life at Micro Center. We are passionate about customer service and developing long-term customer relationships. We are looking for those who are committed to these same values.
Micro Center is seeking an organized proactive and highly collaborative Localized Marketing Specialist to support our Director of Digital Marketing and marketing leadership team. This role is designed for a marketing professional who thrives on connecting brand strategy to local execution and is passionate about driving community-level engagement across multiple markets.
You will oversee localized marketing efforts for all 29 (soon to be 30) stores building and maintaining store-level marketing calendars in partnership with the Sr. Integrated Marketing Specialist managing local partnerships coordinating localized campaigns (email SMS etc.) and leading event activations such as grand openings for new stores. Acting as the point person for localized marketing and event efforts you will work cross-functionally with Integrated Marketing Merchandising Store Merchandising Marketing Operations and Web Development to ensure campaigns are executed seamlessly.
MAJOR RESPONSIBILITIES
- Develop and execute localized marketing strategies for all stores ensuring alignment with chain-wide campaigns and brand standards.
- In collaboration with the Sr. Integrated Marketing Specialist maintain and manage localized marketing calendars for each store ensuring deadlines deliverables and communications are met.
- Identify secure and manage partnerships with local companies organizations universities and media outlets to amplify store-level marketing initiatives.
- Develop co-marketing opportunities with partners including joint promotions sponsorships and event collaborations.
- Negotiate partnership agreements and ensure fulfillment of marketing deliverables.
- Build and maintain a database of local partners vendors and sponsorship opportunities across all store markets.
- Act as the primary liaison between partners and internal teams to ensure alignment on brand standards messaging and execution.
- Evaluate partnership performance providing reporting and recommendations for ongoing or future collaborations.
- Coordinate localized out-of-home marketing efforts such as billboards and local sponsorships.
- Lead planning and execution of store marketing events including grand openings and community activations.
- Serve as the primary marketing liaison for new store launches coordinating cross-functional efforts and acting as the point person for event execution.
- Collaborate closely with the Integrated Marketing Specialist to align on messaging campaign planning and overall execution.
- Partner with Merchandising and Store Merchandising teams to integrate product promotions and in-store marketing assets and collateral with localized marketing efforts.
- Work with Marketing Operations and Web Development teams on localized email campaigns SMS/MMS campaigns web banners landing pages and other marketing activations.
EDUCATION & EXPERIENCE
Required
- 3 years of experience in marketing with a strong focus on retail localized marketing or partnership-driven campaign management.
- Demonstrated success in building and managing partnerships with community organizations local businesses or media outlets.
- Proven ability to plan and execute multi-location marketing programs and events.
- Strong project management and organizational skills; adept at managing multiple store calendars deliverables and priorities simultaneously.
- Excellent written and verbal communication skills with the ability to influence and build relationships across internal teams and external partners.
- Highly detail-oriented with the ability to balance strategic thinking and hands-on execution.
Preferred
- Bachelors degree in Marketing Business or related fields.
- Experience working in retail or multi-unit organizations with a strong emphasis on localized engagement.
- Background in sponsorships event management or co-marketing partnerships.
- Familiarity with in-store marketing assets and collateral (e.g. signage displays POP materials digital screens).
- Ability to thrive in a fast-paced environment and adapt quickly to evolving priorities.
MICRO CENTER OFFERS EXCEPTIONAL BENEFITS:
- Employee Discount that includes a Friends & Family Discount Program
- Tuition Reimbursement & Education Discounts
- Paid Time Off
- Benefit Coverage (Medical Dental & Vision options)
- 401-k plan
- Esteemed Vendor & Company Job Training
- Career Advancement Opportunities
OUR GROWTH OPPORTUNITIES:
At Micro Center we empower our employees to set their sights high and blaze their own trails. This is a place where your future success and growth are truly a result of your own efforts and achievements. Our teams are made up of motivated individuals who work hard to advance their careers. Join our team and see how hard work loyalty competitive spirit and unwavering commitment to the customer can take you and your career to new places.
Micro Center is an Equal Opportunity Employer.
Required Experience:
IC
Employment Type
Full-Time
