Marketing Manager, Institutional Product Marketing

The American Chemical Society (ACS) is the worlds largest scientific membership association and one of the top ten peer-reviewed science publishers in the world. The Publications Division of ACS has all the characteristics of a medium-sized commercial STM publishing company: its primary competitors for authors market-share and talent are Elsevier Wiley and Springer/Nature. It is one of two ACS divisions charged with serving a dual function: generating substantial revenue currently over $200M - to support the Societys programmatic activities and fulfilling a core mission of the Society by advancing knowledge in the field of chemistry and the chemical enterprise.

ACS Publications is passionate about supporting the mission of ACS through products and services that meet the most critical needs of researchers and the scientific enterprise. We are ambitious for our customers and believe transformative technologies such as Artificial Intelligence (AI) will drive the transformation of our industry accelerating the dissemination of the scientific discovery needed to address Earths greatest challenges.

The Global Marketing Department within ACS Publications is responsible for developing marketing strategies and integrated campaign plans to engage our target audience drive demand and strengthen our relationships with them. The Departments objectives for engaging our audience are to increase the brand equity and ultimately enable the revenue capture for the Divisions product lines of over 80 journals eBooks and a range of digital offerings. The current target audience includes researchers authors reviewers editors institutional/corporate librarians administrators funders ACS members and the range of endusers.

About the Institutional Product Marketing Team:

The Institutional Product Marketing team is responsible for developing and executing strategic marketing initiatives to promote ACS Publications comprehensive portfolio of publications products and services to libraries academic institutions corporations and government organizations worldwide. This includes marketing subscription access to our online journals ebooks industry news data products and our growing pipeline of new offerings. The institutional product marketing team is complemented by the Field (Revenue) Marketing team (which aligns to the Sales teams goals and engages the audiences to drive pipeline and advance sales opportunities) and the Journal Product Marketing team (which engages the authors of our publications with more B2C style tactics and calls to action).

The Opportunity:

ACS Publications is seeking a highly motivated and experienced Institutional Product Marketing Manager to join our dynamic team. This role offers an exciting opportunity to contribute to the growth and success of a leading scientific publisher by developing and implementing impactful marketing strategies for our institutional offerings. The ideal candidate will be an intelligent self-directed self-motivated and exceptionally strong written communicator with a proven track record of success in business-to-business (B2B) product marketing and new product launches.

Position Summary:

The Institutional Product Marketing Manager will be responsible for developing and executing marketing plans to drive awareness engagement and adoption of ACS Publications institutional products and services. This role requires a strong understanding of the B2B marketing landscape experience with the Pragmatic product lifecycle and exceptional written communication skills to develop compelling positioning content and marketing materials.

Responsibilities:

• Develop and implement comprehensive marketing strategies and tactical plans (in partnership with Field Marketing) for ACS Publications institutional product portfolio including online journals ebooks news platforms and data solutions.
• Drive market research and analysis to identify customer needs market trends and competitive landscape to inform product positioning and messaging.
• Develop compelling product positioning and messaging that resonates with institutional buyers and clearly articulates the value proposition of ACS Publications offerings.
• Create high-quality marketing content (used by Field Marketing and Sales teams) across various channels including website copy brochures email campaigns presentations advertisements case studies and more demonstrating exceptional writing composition skills.
• Plan and execute successful new product launches for the institutional market including defining target audiences developing launch plans and creating supporting marketing materials.
• Collaborate closely with Field Marketing Sales Product Development and other internal teams to ensure alignment on marketing strategies positioning and sales enablement.
• Manage marketing budgets and track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and make data-driven decisions.
• Present marketing plans and results to internal stakeholders.
• Stay informed about industry best practices and emerging trends in B2B marketing and scholarly publishing.

Requirements:

• Bachelors degree from an accredited four-year college or university.
• 4-6 years of progressive experience in marketing and/or sales with a strong focus on business-to-business (B2B) marketing.
• Experience creating marketing campaigns that align with a standard framework such as Forrester.
• Experience creating a wide range of marketing content including digital and print materials in support of sales goals.
• Successful experience in launching new products within a B2B environment.
• Demonstrated understanding of the Pragmatic Framework or similar structure.
• Exceptional written communication skills including strong writing composition grammar and attention to detail.
• Proven ability to develop compelling product positioning and messaging.
• Strong analytical and problem-solving skills with the ability to interpret data and generate actionable insights.
• Excellent project management and organizational skills with the ability to manage multiple projects simultaneously and meet deadlines.
• Fluency in the English language (written and spoken).

This role can be based in our Washington D.C. or Columbus OH offices. A reasonable rate of compensation for this position is

• For DC between$ per year.
• For OH between $ per year.

ACS currently provides the following benefits for this position: paid vacation leave paid sick leave paid holidays health insurance flexible spending account or health care savings account dental insurance life insurance vision insurance retirement benefits short- and long-term disability and 4-week work from anywhere; each benefit is subject to the terms of the applicable program. Additional benefits may apply based on skills experience and location.

Any actual offer of employment reflecting the total compensation package and benefits will be made in the sole discretion of ACS. ACS reserves the right to amend or modify its employment benefits and compensation structure at any time.

Required Experience:

Manager