Sr. Digital Marketing Strategist

About the role

As the Senior Digital Marketing Strategist you will be the go-to expert for developing and executing digital marketing strategies that help our clients achieve measurable growth. Youll translate business goals into smart integrated plans across paid social influencer and content channels and guide clients and teams through the why and how behind each tactic. This role is ideal for a strategist who thrives on solving complex challenges spotting opportunities and turning insights into impactful campaigns.

This role will sit in NYC.

Who You Are

A collaborative passionate strategist who loves integrating across all digital functions to drive results.

Creative and curious you dont just follow trends you think critically about how to use them.

Confident and clear when presenting strategies to clients and internal teams.

Detail-oriented with strong organizational skills and the ability to prioritize across multiple projects.

Data-driven comfortable translating analytics into actionable insights and optimizations.

A proactive team player who offers constructive feedback and keeps projects on track with client needs.

What Youll Do

Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions

Develop and execute cross-channel digital marketing strategies that align with client objectives spanning social paid influencer content and emerging platforms.

Partner closely with clients to understand business goals audiences and competitive landscapes ensuring strategies are tailored to drive measurable outcomes.

Collaborate with creative paid media analytics and influencer teams to design and execute cohesive campaigns.

Translate data insights and learnings into recommendations for optimizing campaigns and improving performance.

Support new business efforts by contributing to pitches developing strategy slides and articulating the agencys digital approach and value proposition.

Stay current on digital trends platform updates and best practices to proactively bring forward innovative ideas.

Monitor key performance metrics and provide clear reporting and insights to internal teams and clients.

Build strong client relationships by communicating clearly managing expectations and delivering strategies that earn trust and drive results.

What Youll Need

Bachelors degree in Marketing Advertising Communications or related field; relevant certifications (Google Ads Meta HubSpot etc.) a plus.

710 years of experience in digital marketing with a proven record of developing and implementing successful multi-channel strategies.

Strong analytical skills and experience with data visualization and reporting tools (e.g. Google Analytics Data Studio).

Excellent communication and presentation skills with the ability to make complex strategies simple and actionable.

A growth-minded collaborative attitude and passion for helping clients and colleagues succeed.

Willingness to work two days a week from one of our office hubs (San Francisco or New York).

Why Outcast

A competitive compensation package including:

Annual salary range of $ DOE

401k with match

Generous employer contributions toward insurance premiums

Paid mental health benefits

Unlimited vacation

11 paid holidays plus a paid end-of-year office closure

Paid short-term disability and extensive parental leave benefits

Cell phone reimbursement

Who We Are

Outcast is a strategic communications agency that helps startups and established brands shape the future through creative storytelling and data-driven strategies. With expertise across earned owned and paid media we offer services like media relations thought leadership and content development. Our US and UK hubs enable global support strengthened by our joint venture as Marker Collective and as part of the Next15 Group. We provide counsel thats impactful not just convenient guiding clients through tough challenges as dedicated partners and truth-tellers. Our valuescentered on inclusivity innovation and partnershipdrive results for brands at every stage of growth. Connect with us at to explore how we can shape your brands future.

Outcast is an equal opportunity employer. We are committed to building a workplace where inclusivity creativity and innovation thrive. We do not discriminate against any applicant or employee based on race color national origin sex gender identity sexual orientation age disability religion veteran status or any other characteristic protected by law.