Senior Manager, Brand Marketing âUKI
Senior Manager, Brand Marketing âUKI
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Job Description
Our Story
Launched in 2015 Sol de Janeiro is a globally recognized award-winning beauty brand drawing inspiration from Brazils beauty rituals warmth and spirit. Sol de Janeiro delivers a sensory experience beloved by multi-generational consumers worldwide with clinically proven results transformative textures and transportive fragrances.
Headquartered in New York and launched as a digitally native brand we have expanded globally with teams in Paris London and Germany.Our commitment to excellence has earned high-profile honors including being named one of TIME100s 2024 Most Influential Companies Fast Companys 2024 Worlds Most Innovative Companies and WWD Beauty Incs Power Brands of 2024 underscoring its leadership in the beauty industry and outstanding workplace. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.
What Youll Do
As Senior Brand Marketing Manager you will lead the strategic planning and execution of 360 brand marketing plans across the UK & Ireland. You will be the key driver of local campaign strategy working closely with Global and Regional teams to adapt brand priorities into high-performing local initiatives. This role will oversee key launches retailer campaigns and always-on brand-building activity across digital trade and experiential.
You will lead and manage a team including the Trade Marketing Manager and Assistant Marketing Manager ensuring consistent brand expression across channels. You will work closely with the PR & Influencer Manager to ensure integration across earned and owned touchpoints.
What Youll Be Working On
Brand Strategy & Campaign Planning
- Lead the development and execution of the annual UKI brand marketing calendar in alignment with global brand strategy.
- Localise global brand campaigns and launches into market-relevant plans that drive brand awareness desirability and conversion.
- Own cross-functional campaign planning aligning trade digital PR and sales to deliver cohesive and impactful campaigns.
- Ensure all activity reflects the Sol de Janeiro brand DNA tone of voice and aesthetic.
Retail & Trade Integration
- Partner closely with the Trade Marketing Manager to ensure strong brand presence across key retailers
- Own strategic retail campaign planning from seasonal moments to major NPD
- Identify opportunities for exclusive or bespoke activations that elevate brand storytelling at retail
- Lead Digital support for key launches and paid/organic messaging
Digital Marketing Ownership
- Own & lead UKI digital strategy with a strong retail focus
- Ensure excellence including PDP optimisation onsite visibility and campaign landing page coordination
- Lead retail media strategy in key retailers & definite trade opportunities
Team Leadership & Cross-Functional Collaboration
- Manage mentor and develop two direct reports (Trade Marketing Manager and Assistant Marketing Manager).
- Collaborate with the PR & Influencer Manager to ensure campaigns are amplified through high impact earned media and advocacy.
Performance Insights & Reporting
- Monitor brand KPIs and campaign effectiveness sharing insights to guide future planning.
- Stay on top of local market trends competitor activity and consumer behaviours to inform local strategy.
- Contribute to post-campaign recaps best practice sharing and global feedback loops.
- Define and execute 3-year commercial strategy and budget plans to drive profitable growth.
- Build and negotiate strategic Joint Business Plans (JBPs) with key retail partnersdefining mutual growth drivers investment plans and KPIs.
- Own the omnichannel commercial strategy across department stores beauty specialists and digital channels.
- Lead coach and develop the commercial field and education teamsensuring high performance and premium execution across retail.
- Craft and present impactful sell-in stories that secure strong retailer support for innovations campaigns and activations.
- Lead cross-functional collaboration with the trade marketing team to align retailer activations with brand priorities and commercial goals.
- Oversee 360 activation plans for launches and campaigns covering in-store merchandising online visibility and influencer programming.
- Monitor business performance stock health and SISO proactively addressing risk areas including grey market.
- Act as the senior commercial ambassador of the brand building strong relationships with key retailers and internal stakeholders.
- Collaborate with EMEA and APAC counterparts to exchange insights and drive growth across markets.
Must Haves
- 6 years of experience in brand marketing or 360 marketing roles ideally within premium beauty skincare or lifestyle categories.
- Experience leading brand campaigns across retail digital and experiential touchpoints.
- Strong people leadership skills; experience managing and mentoring team members.
- Deep understanding of UK retail landscape and consumer behaviour.
- Highly organised commercially minded and creatively driven.
- Confident communicator with strong presentation skills and cross-functional influence.
- Experience working within a global/local matrix structure is a plus.
Why Sol de Janeiro
- Competitive salary and bonus program
- Flexible hybrid work environment with opportunities for collaboration and growth
- Inclusive culture that values diverse perspectives and celebrates individuality
- The chance to be part of a fast-growing award-winning global beauty brand
The information contained herein is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are required of the employee as these may change or new ones may be assigned at any time.
Sol de Janeiro is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and do not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.
Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People Experience Team at .
Experience:
Senior Manager
Employment Type
Full Time
Key Skills
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