Product Go-to-Market Specialist
Product Go-to-Market Specialist
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Job Description
About us
Job Summary:
As a Product Go-to-Market Specialist you will be responsible for driving product adoption and market success by transforming product capabilities into clear differentiated value propositions. You will combine product marketing strategy content development and cross-functional collaboration to deliver compelling go-to-market plans persona-driven messaging and sales enablement this role you will accelerate demand generation empower sales teams and strengthen our leadership position in healthcare technology.
Key Responsibilities:
- Develop deep expertise in target healthcare personas workflows and decision-making criteria.
Collaborate with product manager and marketing team to develop product positioning and messaging that resonate with our target buyer personas.
- Monitor competitive landscape and emerging trends to inform positioning provide insights to product strategy and GTM strategies.
- Hands-on involvement with product development activities to translate technical features into business value tailored for healthcare collaboration with product and marketing teams plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan.
- Partner with sales enablement to deliver training collateral and tools aligned to the buyer journey.
Collaborate with the Senior Content Writer to ensure tone voice and messaging consistency.
- Identify and lead strategic content initiatives (whitepapers webinars landing pages) by engaging SMEs and stakeholders.
- Ensure alignment of all internal materials to buyer stages and healthcare personas.
- Exceptional ROI-tracking skills able to prove what is or isntworking.
- See bigger picture. You are a creative planner who develops long-term strategies while keeping in mind market dynamics business objectives and competitive pressures while
anticipating trends and shifts in the market.
Nice to have:
- Public speaker comfortable in front of large and senior groups.
- Familiarity with healthcare regulations and compliance (HIPAA GDPR MDR FDA).
- Experience using product analytics and growth experimentation (A/B testing adoption funnels).
Qualifications:
- 5 years in product marketing GTM strategy or strategic content roles in healthcare.
- Background in SaaS B2B or healthcare technology highly preferred.
- Strong storytelling copy strategy and research skills.
- Experience collaborating across product sales and creative teams.
- Proficiency with frameworks (positioning matrix buyer personas JTBD messaging maps).
- Comfort using AI content tools (e.g. ChatGPT Jasper Claude) to accelerate development.
- RT or MTech credentials will be beneficial
- Deep understanding of radiology workflows decision-makers (radiologists imaging IT health systems) and AI regulatory and reimbursement environments.
RamSoft offers a casual work environment flexible work hours and a competitive compensation and benefits package. RamSoft Inc. is an equal opportunity employer and committed to fostering an accessible and inclusive environment for employees and customers. If you require any accommodation for the recruitment/interview process (including alternate formats of materials or accessible meeting rooms or other accommodation) please let our HR department know and we will work with you to meet your needs.
Required Experience:
Manager
Employment Type
Full-Time
