Fayetteville Sales Account Executive
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Are you ready to help shape the future of media
CBS 17 is seeking aSales Account Executiveto join our team in Fayetteville NC. This is a unique opportunity to work with the largest local broadcast group in the country while collaborating with a nationally recognized digital agency. We dont just sell TVwe build innovative results-driven marketing partnerships that span broadcast digital and live platforms.
Were looking for a bold strategic and motivated Sales Account Executive who thrives in a dynamic environment and is eager to help businesses grow through the power of multi-media solutions.
About the Role
As an Account Executive at CBS 17 youll serve as a consultative partner to local and regional businessesdeveloping custom advertising strategies across our robust multimedia portfolio. Youll be part of a collaborative forward-thinking team that values creativity integrity and performance.
Key Responsibilities
- Prospect and secure new business through networking referrals and outreach.
- Develop strong relationships with both advertising agencies and local clients to grow their business by planning and organizing a sales strategy to meet goals as well as monitor and track sales plan.
- Perform in-depth data analysis to deliver actionable insights to ensure campaign success.
- Delivers sales presentations and report presentations to clients.
- Develop integrated marketing campaigns that include linear TV streaming (OTT/CTV) digital display social and branded content.
- Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
- Educate advertisers on performance metrics insights and best practices
- Work cross-functionally with production creative promotions and digital teams to bring campaigns to life.
- Deliver clear data-backed proposals and recommendations to clients.
- Consistently meet or exceed individual revenue goals and quarterly targets.
- Stay current on media trends competitive insights product portfolio and emerging platforms.
What Were Looking For
- A creative proactive problem solver who thrives on helping clients succeed.
- A persuasive storyteller who can connect business challenges to tailored media solutions.
- A self-starter with strong time management and follow-through skills.
- A confident communicatorwritten verbal and in client-facing presentations.
Requirements
- Bachelors degree in Marketing Advertising or Mass Communications or a related field or an equivalent combination of education and work-related experience.
- Minimum one years experience in sales preferably in the media field.
- Proven success in media marketing or B2B sales.
- Knowledge of digital advertising platforms (e.g. OTT programmatic SEO/SEM etc.).
- Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
- Proficient in Microsoft Office; CRM experience (e.g. Salesforce) is a plus.
- Valid NC drivers license and reliable transportation.
Why CBS 17
- Were part of Nexstar Media Group the nations largest local media company.
- Our reach includes NFL college football My Carolina Local News that Matters and much more.
- Access to advanced tools strong leadership and hands-on sales training.
- Comprehensive full benefits (medical dental vision 401k) & PTO
Required Experience:
IC
Key Skills
- Business Development
- Customer Service
- Revenue Growth
- Product Knowledge
- Healthcare
- Account Management
- CRM
- Salesforce
- Customer Relationships
- New Customers
- Business Relationships
- Sales Goals
- Sales Process
- Powerpoint
- New Clients
About Company
As the largest TV station operator in the U.S. reaching nearly 39 percent of households, Nexstar Media Group offers unrivaled audience access and influence.
