Director, U.S. Patient Marketing, AL Amyloidosis

At Alexion AstraZeneca Rare Disease were seeking a Director U.S. Patient Marketing AL Amyloidosis. This individual will lead patient marketing for the U.S. AL Amyloidosis commercial brand team which is preparing for the potential commercialization of an investigational therapeutic within a developing rare hematology market. This role will drive the development and implementation of our strategy and tactics for patients and caregivers. This individual will report to the Senior Director U.S. AL Amyloidosis Marketing and will play a critical role in collaborating to drive consumer engagement and help shape our future in Amyloidosis.

You will be responsible for:

• Shaping the patient brand strategy including a patient campaign ensuring messaging resonates in a market with unmet need

• Understanding the market landscape through direct patient learning opportunities and generating insights positioning Alexion as a dedicated and innovative partner

• Leading the evolution and implementation of patient marketing strategies messaging and tactical execution across disease & brand campaigns

• Collaborating closely with brand marketers to align marketing tactics and share insights on patient/caregiver needs and opportunities

• Developing and executing innovative patient education tactical plans including events ambassador programs advocacy engagement PSP point-of-care social web CRM programmatic search and print materials

• Leading patient identification initiatives supporting disease awareness and diagnosis strategies

• Delivering multi-channel patient promotional platforms and optimizing the marketing mix

• Leading both direct and indirect patient/DTC communication strategies

• Providing strategic oversight for consumer media plan development and performance measurement

• Partnering with commercial analytics and insights teams to assess current patient market dynamics identifying opportunities to increase awareness of treatment benefit for appropriate patients and leading primary and secondary research projects

• Contributing to the annual planning process leading the short & long-term patient strategy assessment and evolution tactical marketing plan development and annual budgeting

• Developing and maintaining strong relationships with other functional areas and internal strategic partners (i.e. Patient Services Patient Advocacy Market Research Omnichannel Analytics Training Sales Medical Regulatory Legal Compliance etc.)

• Identifying appropriate key performance indicators to measure and monitor and leading patient cross-functional team tracking & performance analysis

• Managing agency partners project timelines resources and patient marketing budgets

• Role modelling and fostering a culture of collaboration and patient centricity

You will need to have:

• Bachelors degree in a scientific business or related field relevant to the roles responsibilities

• 10 years of professional experience in pharmaceutical or biotech industry; can include marketing agency or related healthcare experience

• Extensive patient and/or consumer marketing digital and personal engagement experience

• Healthcare media planning experience

• Strong ability to manage multiple projects across functional areas and work independently when appropriate in teams and as a sub-team lead

• Proven leadership skills and the ability to collaborate in a matrix environment

• High level of interpersonal skills and highly adept in both verbal & written communication

• Ability to work in a rapidly evolving and fast paced competitive environment

• Ability to travel up to 20%

• The duties of this role are generally conducted in the Boston Seaport office environment. As is typical of an office-based role employees must be able with or without an accommodation to use a computer; engage in communications via phone video and electronic messaging; engage in problem solving and non-linear thought analysis and dialogue; collaborate with others; maintain general availability during standard business hours

We would prefer for you to have:

• Advanced degree (MS PhD or MBA)

• Extensive pharma or biotech commercial experience including hematology oncology or rare diseases

• Strong track record supporting launch strategy effectiveness in specialty or rare disease markets

• Demonstrated expertise in developing and implementing patient persistence and adherence strategies

• Prior experience managing DTC media campaigns including TV print digital social and search within regulated industries such as pharmaceutical or healthcare

• Specialized experience with rare diseases specialty therapeutics or high-value biologics experience

• Familiarity with applying AI tools and techniques to enhance marketing efficiency

When we put unexpected teams in the same room we unleash bold thinking with the power to inspire life-changing -person working gives us the platform we need to connect work at pace and challenge perceptions. Thats why we work on average a minimum of three days per week from the office. But that doesnt mean were not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.

At AstraZenecas Alexion division youll find yourself at the forefront of rare disease biopharma. Our commitment to transparency objectivity and ethics drives us to push scientific boundaries. With global reach and potent capabilities we are uniquely positioned to shape the future of rare disease treatment. Our culture fosters innovation through a passionate entrepreneurial spirit combined with the strength of a global biopharma. Here youll be empowered to make a difference by connecting deeply with patients journeys while growing your career alongside exceptional leaders.

Ready to embark on this exciting journey Apply now to join our team!

The annual base pay for this position ranges from $180875.20 - $271312.80. Hourly and salaried non-exempt employees will also be paid overtime pay when working qualifying overtime hours. Base pay offered may vary depending on multiple individualized factors including market location job-related knowledge skills and addition our positions offer a short-term incentive bonus opportunity; eligibility to participate in our equity-based long-term incentive program (salaried roles) to receive a retirement contribution (hourly roles) and commission payment eligibility (sales roles). Benefits offered included a qualified retirement program 401(k) plan; paid vacation and holidays; paid leaves; and health benefits including medical prescription drug dental and vision coverage in accordance with the terms and conditions of the applicable plans. Additional details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired employee will be in an at-will position and the Company reserves the right to modify base pay (as well as any other discretionary payment or compensation program) at any time including for reasons related to individual performance Company or individual department/team performance and market factors.

Date Posted

Closing Date

Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and furtherance of that mission we welcome and consider applications from all qualified candidates regardless of their protected characteristics. If you have a disability or special need that requires accommodation please complete the corresponding section in the application form.