Digital Marketing Strategist

We are seeking an experienced and results-driven Digital Marketing Strategist to join our
marketing team. This critical role will be responsible for defining developing and executing
high-impact digital campaigns designed to drive highly qualified inbound lead generation for our
B2B Enterprise Resource Planning (ERP) SaaS solutions. The ideal candidate will have a
minimum of five (5) years of experience in digital marketing specifically within the B2B
technology or SaaS sector. This role requires a strategic thinker who can seamlessly partner
with Revenue Corporate Marketing and Solution Marketing teams to translate business
objectives into measurable digital success.

Key Responsibilities
Strategy & Planning
Develop a comprehensive digital marketing strategy aligned with overall revenue goals
and marketing objectives focusing on inbound lead generation and nurturing.
Partner closely with the Revenue team (Sales/Business Development) to define target
audience profiles ideal customer profiles (ICPs) and buyer journeys to inform campaign
development.
Collaborate with Corporate Marketing to ensure brand consistency and effective
integration of digital campaigns across all corporate initiatives and digital platforms.
Work with Solution Marketing to transform product features and value propositions into
compelling digital content and campaign narratives.
Identify emerging digital trends technologies and platforms to maintain a competitive
edge and optimize future digital investments.

Execution & Campaign Management
Lead the execution of multi-channel digital campaigns including but not limited to:
Search Engine Optimization (SEO) and Search Engine Marketing (SEM/PPC).
Content syndication gated content and lead magnets.
Account-Based Marketing (ABM) digital tactics.
Social media marketing (LinkedIn X etc.) and paid social advertising.
Website optimization (conversion rate optimization - CRO).
Oversee the development testing and optimization of landing pages and conversion
points to maximize lead capture efficiency.
Manage digital campaign budgets ensuring effective allocation of resources to meet
performance targets.

Analytics & Reporting
Establish key performance indicators (KPIs) for all digital initiatives focusing on lead
quality (MQLs SQLs) and conversion rates.
Utilize marketing automation (e.g. HubSpot Marketo) and CRM platforms (e.g.
Salesforce) to track measure and analyze campaign performance.
Provide regular data-driven insights and recommendations to stakeholders across
Marketing and Revenue teams to inform ongoing strategy adjustments.
Conduct A/B testing across various digital assets and channels to continuously improve
campaign effectiveness and ROI.

Qualifications :

Required Qualifications
Experience: Minimum of 5 years of progressive experience in digital marketing with a
focus on B2B lead generation ideally within the SaaS or ERP space.
Education: Bachelors degree in Marketing Business Communications or a related
field.
B2B Expertise: Proven track record of developing and executing successful digital
strategies that drive qualified inbound leads in a complex B2B sales cycle environment.
Platform Proficiency: Expertise in managing and optimizing campaigns across major
platforms including Google Ads LinkedIn Campaign Manager Google Analytics and
SEO tools (e.g. SEMrush Moz).
Technical Skills: Strong understanding of marketing technology including proficiency
with a leading marketing automation platform (Marketo HubSpot Pardot) and CRM
(Salesforce).
Soft Skills: Excellent cross-functional collaboration and communication skills with the
ability to influence and align diverse internal teams (Revenue Solution Marketing
Creative).
Analytical Mindset: Highly analytical and data-driven comfortable translating complex
data into actionable strategies and clear performance reports.

Preferred Qualifications
Experience marketing ERP supply chain financial management or other complex B2B
enterprise software solutions.
Certification in relevant digital marketing tools or platforms (e.g. Google Ads HubSpot
Inbound Certification).
Experience with Account-Based Marketing (ABM) strategy and technologies.

Additional Information :

About QAD:

QAD Inc. is a leading provider of adaptive cloud-based enterprise software and services for global manufacturing companies. Global manufacturers face ever-increasing disruption caused by technology-driven innovation and changing consumer order to survive and thrive manufacturers must be able to innovate and change business models at unprecedented rates of speed. QAD calls these companies Adaptive Manufacturing Enterprises. QAD solutions help customers in the automotive life sciences packaging consumer products food and beverage high tech and industrial manufacturing industries rapidly adapt to change and innovate for competitive advantage.

QAD is committed to ensuring that every employee feels they work in an environment that values their contributions respects their unique perspectives and provides opportunities for growth regardless of background. QADs DEI program is driving higher levels of diversity equity and inclusion so that employees can bring their whole self to work.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race color sex age national origin religion sexual orientation gender identity status as a veteran and basis of disability or any other federal state or local protected class. 

#LI-Remote

Remote Work :

No

Employment Type :

Full-time