Director, E-Commerce Marketing
Director, E-Commerce Marketing
Posted on :
12-09-2025
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1 Vacancy
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Job Description
Description
Enphase Energy is a global energy technology company and a leading provider of solar battery and electric vehicle charging products. Founded in 2006 our innovative microinverter technology revolutionized solar power making it a safer more reliable and scalable energy source. Today the Enphase Energy System enables users to make use save and sell their own power. Enphase is also one of the most successful and innovative clean energy companies in the world with more than 80 million products shipped across 160 countries.
Join our dynamic teams designing and developing next-gen energy technologies and help drive a sustainable future!
This role at Enphase requires working onsite3 days a week with plans to transition back to a full 5 day in office schedule over time.
Job Summary
The Director of E-Commerce Marketing will lead the strategy execution and optimization of all e-commerce marketing efforts with a primary focus on Amazon and other key platforms. This role will oversee Amazon marketplace operations (Seller Central/Vendor Central) influencer marketing and peripheral systems (e.g. PPC SEO CRM) to drive customer acquisition retention and sales revenue growth. The ideal candidate is a data-driven leader with a proven track record of managing high-revenue e-commerce accounts ($100M/month) and achieving 7x ROAS in competitive categories like consumer electronics or tech.
What you will do
- Amazon Marketplace Strategy
- Develop and execute a comprehensive Amazon India strategy including listing optimization Amazon PPC SEO A Content and inventory management.
- Manage Seller Central and/or Vendor Central accounts to maximize product visibility conversion rates and detail page view rates (DPVR).
- Partner with Amazon Ads and agencies (e.g. SalesDuo Oceanwing) to optimize campaigns reduce ACoS and achieve 7x ROAS.
- Influencer and Affiliate Marketing
- Design and manage influencer marketing campaigns leveraging platforms like ShareASale to drive organic traffic and brand awareness.
- Build relationships with key influencers in the tech/energy storage space to promote products like portable power stations Balcony Solar and EV chargers
- Peripheral Systems Management
- Oversee integration of CRM analytics tools (e.g. Helium 10 Jungle Scout) and AI-driven platforms to track KPIs and optimize performance.
- Implement inventory forecasting and pricing strategies to ensure stock availability and competitiveness on Amazon India.
- Team Leadership
- Lead a team of e-commerce specialists including PPC managers SEO analysts and content creators fostering a high-performance culture.
- Collaborate with cross-functional teams (e.g. product development supply chain) to align marketing with business goals.
- Performance Tracking and Reporting
- Monitor and report on key metrics (e.g. ROAS ACoS conversion rates sales growth) using real-time dashboards.
- Deliver quarterly business reviews to senior leadership outlining revenue impact and strategic recommendations.
- Market and Competitor Analysis
- Conduct ongoing analysis of Amazon competitive landscape identifying opportunities to outperform brands like Anker EcoFlow and Jackery.
- Stay updated on Amazons algorithm changes regional policies and consumer trends in US and EU region.
Who you are and What you bring
- Experience
- 15 years of experience in e-commerce marketing with 5 years in a leadership role managing Amazon marketplace operations.
- Proven track record of managing $100M/month in Amazon revenue ideally in consumer electronics tech or portable energy storage.
- Experience working with Amazon Ads DSP and influencer marketing platforms with demonstrated results (e.g. 5x7x ROAS 20% ACoS reduction).
- Skills
- Expertise in Amazon Seller Central/Vendor Central PPC SEO A Content and inventory management.
- Strong understanding of AI-driven tools (e.g. SalesDuos Business Intelligence Dashboard) and analytics platforms (e.g. Helium 10 DataHawk).
- Exceptional leadership and team management skills with experience scaling teams to support enterprise-level accounts.
- Proficiency in data analysis with the ability to translate insights into actionable strategies.
- Education
- Bachelors degree in Marketing Business or a related field; MBA from top B school.
- Certifications (Preferred)
- Amazon Advertising Certification or equivalent.
- Google Analytics HubSpot or other relevant marketing certifications.
- Soft Skills
- Strategic thinker with a data-driven mindset and strong problem-solving abilities.
- Excellent communication and stakeholder management skills to align with internal teams and external partners.
- Adaptable to fast-paced environments and Amazons evolving policies.
Preferred Qualifications
- Experience working with agencies to optimize Amazon performance.
- Familiarity with US /EU e-commerce market dynamics FBA logistics and regional consumer behavior.
- Prior success in launching or scaling consumer tech products
- Knowledge of cross-border e-commerce strategies to align with global marketplaces (e.g. US EU).
Required Experience:
Director
Employment Type
Full-Time
Department / Functional Area
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