Marketing Retention Specialist Germany wmd
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Job Location:
Monthly Salary:
Posted on:
12-09-2025
Vacancies:
1 Vacancy
Job Summary
Welcome to Warner Bros. Discovery the stuff dreams are made of.
Who We Are
When we say the stuff dreams are made of were not just referring to the world of wizards dragons and superheroes or even to the wonders of Planet Earth. Behind WBDs vast portfolio of iconic content and beloved brands are the storytellers bringing our characters to life the creators bringing them to your living rooms and the dreamers creating whats next
From brilliant creatives to technology trailblazers across the globe WBD offers career defining opportunities thoughtfully curated benefits and the tools to explore and grow into your best selves. Here you are supported here you are celebrated here you can thrive.
Your New Role
We are looking for a passionate and data-driven Marketing Retention Specialist to join the HBO Max Germany team. This role sits within the EMEA Retention team reporting into the EMEA Retention CRM Director. You will play a key role in launching HBO Max in the German market and driving ongoing customer engagement and retention. With a strong focus on CRM you will design and execute campaigns that keep our users excited loyal and deeply connected to our stories.
Your Role Accountabilities
- Develop and execute CRM and retention campaigns for HBO Max Germany across email push notifications and in-app messaging.
- Partner with CRM Brand Content Product and Analytics teams to deliver personalized data-driven customer journeys.
- Monitor performance metrics analyze customer behavior and optimize campaigns for engagement and churn reduction.
- Support the launch of HBO Max in Germany by building effective onboarding flows and winback strategies.
- Explore innovative retention mechanics such as gamification loyalty perks and localized campaigns tailored to the German market.
- Collaborate closely with colleagues across EMEA to share best practices and implement region-wide retention initiatives.
- Stay on top of industry trends in streaming digital marketing and entertainment to continuously evolve our approach.
Skills and Experience Required
- Min 2 years of experience in CRM retention marketing or lifecycle management preferably in streaming digital or subscription-based businesses.
- Passionate about entertainment streaming and digital storytelling.
- Curious creative and eager to experiment with new ideas while staying data-driven.
- Strong analytical and problem-solving skills with experience using CRM platforms and analytics tools.
- Excellent communication and collaboration skills fluent in English and German.
Why Join Us
At HBO Max youll be part of the EMEA Retention team that brings world-class stories to German audiences. Youll have the opportunity to shape how fans discover experience and stay engaged with our platformfrom launch day and beyondwhile also growing your expertise within an international team thats redefining retention marketing for the streaming era.
How We Get Things Done
This last bit is probably the most important! Here at WBD our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit regardless of sex gender identity ethnicity age sexual orientation religion or belief marital status pregnancy parenthood disability or any other category protected by law. Severely disabled employees are welcome in our company and will be given special consideration if they are equally qualified. Flexible working hours are offered to assist.If youre a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process please visit our accessibility page for instructions to submit your request.
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Warner Bros. Discovery, a premier global media and entertainment company, offers audiences the world's most differentiated and complete portfolio of content, brands and franchises across television, film, streaming and gaming. The new company combines WarnerMedia's premium entertainme ... View more
