Marketing Writer/Editor

The University of Iowas Tippie College of Business seeks a Marketing Writer to join the Collegiate Marketing Team. If youre a creative storyteller a skilled and imaginative wordsmith and have a passion for making education accessible to all then we want to talk to you. Were a team of technologically progressive passionate brand advocates who use data to drive our decisions including content development. Your mission is to create messages that inspire and guide the next generation of business professionals through every phase of their journey from research to application to graduation to career development.

Were looking for a well-rounded writer who can help us truly deliver on our vision to create content across multiple channels via research-based blogs and articles student stories print and digital advertising and marketing emails.

Were looking for you if:

You love writing

• You believe great copy demands great care. You arent afraid to polish every line until it shines and can iterate quickly to keep projects moving.
• You create content that meets people where they are in their journey and adapt your delivery based on how and when theyre consuming your content.
• You know the value of using data to identify content opportunities and fill in the gaps with timely relevant messages.
  

You get brand

• Youre able to write in a brands unique voice.
• You can strike the right balance between copy that informs and entertains but also converts.
• You can develop creative concepts that both represent the brand and push it forward.

The web is your wheelhouse

• Youre familiar with Search Engine Optimization best practices and how to write for them.
• You have experience writing website copy and blog content.
• You understand information architecture and content hierarchy.

KEY AREAS OF RESPONSIBILITIES AND SPECIFIC JOB TASKS

Writing/Communication Content

• Develop and write strategic content marketing pieces such as research-based articles informative blog/newsletter posts infographics and interview write-ups.
• Help achieve branding and enrollment goals via relevant timely messages.
• Create content that is in sync with buyer journey and personas using clear calls-to-action that advance the audience further along in their decision-making process.
• Develop a deep understanding of Tippies programs to help identify and fill content gaps based on audience needs.
• Adhere to Tippies brand voice and tone.
• Brainstorm and collaborate with the marketing team on new ideas and strategies.
• Help develop and adhere to a content calendar.
• Collaborate with the communications team to both advise and distribute their content across marketing platforms
• Produce copy for other materials as needed.
  

Editing/Proofing

• Edit proofread and fact check all content.
  

Research/Information Gathering

• Research and monitor emerging trends and best practices in higher education marketing.

Get to know the Tippie College of Business

Since 1847 the Tippie College of Business has cultivated a legacy of innovation thought leadership and excellence in business education. We are over 4700 students with BBA and graduate programs spanning six academic departmentsaccounting business analytics economics finance marketing and management and entrepreneurship. We are eight centers and institutes and four student-managed endowment funds. Were over 56000 alumniand growing. Tippie is regularly listed in top business school rankings. We also hold the gold standard of accreditations the Association to Advance Collegiate Schools of Business (AACSB) and have maintained the accreditation for over 95 years (since 1923).

Remote within Iowa:This position is eligible for remote work within Iowa and will require a work arrangement form to be completed upon the start of your employment. Per policy work arrangements will be reviewed annually and must comply with the remote work program and related policies and employee travel policy when working at a remote location.

Salary: $45000-$50000

To obtain the full job description including key areas of responsibility technical competencies and desirable qualifications please contact