Media Planner, Health Media

Agency :

Job Description :

WHAT YOULL DO:

Main Responsibilities:

Expand and grow the specialized media offering at Havas Edge HMH; identify and develop the optimal strategic and tactical performance campaign approach within channel (Display Mobile programmatic etc.) and for cross channel

Develop and present client-facing media plan presentations and lead buying presentations

Develop guidelines and strategies that can apply across the business and to individual campaigns as they are planned in partnership with Strategy and Comms

Help oversee media campaigns from concept to completion ensuring campaigns are executed with excellence and media plans stay within budget

Maintain quality control while ensuring projects and campaigns are produced completely correctly accurately and efficiently for clients

Identify and capitalize on trends through partnership with Client Service Analytics and other Digital Media leads to apply broader brand learnings as relevant

Partner with key media partners to develop unique opportunities and/or identify key initiatives for potential programs

Be accountable for accuracy media intelligence and thought leadership (syndicated insights RFPs etc.)

Identify and advise on new ways to reach targets by staying apprised of industry standards along with new media programs and opportunities

Media Planning & Execution:

Operate and execute media planning and buying for the delivery of advertising campaigns for your client portfolio; evaluate and assess media performance to determine the extent to which the original media objectives strategies and KPIs were accomplished

Be accountable for reaching targeted client objectives KPIs deadlines budgets etc.

Manage client requests in partnership with internal planning team to ensure client satisfaction on campaign delivery and performance is met (i.e. plan changes budget changes QBRs etc.)

Ensure team members are providing Client Services with campaign insights reporting and optimization recommendations and input on regular reporting documents

Execution of the cross-channel media research and media plan which includes consumer profile development consumption reports flowcharting budgeting scheduling and establishing benchmarks for control KPIs CPA etc.

Insights & Brand Learnings:

Support and partner with the Advertising Operations and Analytics team in streamlining and standardization of reporting and gathering of insights.

Ensure insights are strategically applied to future efforts for the brand and packaged in a consistent and productive way

Work collaboratively on learning agendas for the brand as well as partner-specific initiatives

Stay on top of healthcare industry trends and provide education to clients and team members

WHO YOU ARE:

Position Requirements:

You have a minimum 2-3 years experience in the media planning and media buying with a focus on digital media

You have a minimum 1-2 years of hands-on experience in a healthcare or pharma focused advertising agency or relevant client experience

You have prior experience in multichannel campaigns management (Display Mobile Programmatic etc.)

You have experience within Ad Exchange platforms (i.e. Google Facebook etc.)

You are proficient with any of the following tools: AdServer Prisma Nielsen @Plan AdRelevance Google Analytics Datorama and other related software

You have some understanding of media research and how to leverage data

You understand the elements of strategic marketing performance planning and can actively participate to deliver against it

You are familiar with the principles of marketing and advertising media concepts and terms creative and budget requirements

You demonstrate an understanding of agency planning procedures and internal capabilities

You have prior experience overseeing media bookings and oversight of financial tracking

You can manage multiple projects with short timelines in a fast-paced dynamic environment and experienced in managing projects from concept to completion

You work well under pressure while maintaining accuracy strict confidentiality and a professional demeanor

You enjoy interacting with people at all levels of the organization (internal and external stakeholders) and fostering strong cross-functional teamwork

You are advanced in Microsoft PowerPoint (i.e. deck building) and Microsoft Excel (i.e. Pivot Tables VLOOKUPs) with the ability to analyze data and draw conclusive insights

You have outstanding written and oral communications skills and the ability to think strategically

You have a high level of attention to detail and organization

You demonstrate high initiative and willingness to assume greater responsibility

You are self-motivated and productive in both independently and in a collaborative team setting

Preferred Education Experience and Skills:

Bachelors Degree in Marketing Advertising or related field of study

WHO WE ARE:

Build the Business. Build the Brand.

At Havas Edge we influence people to act by combining multi-channel marketing and commerce plus the creative and technology that powers them. Our work results in profitable growth and lasting relationships between customers and our clients brands.

We are an award-winning international performance marketing agency with a proven track record of helping clients succeed. Were an integrated agency that embraces every media channel; a creative powerhouse that loves data and analytics and a passionate partner committed to giving clients more for less. With expertise across all digital broadcast and media domains we help our clients build their businesses and brands - in that order.

Havas Edge is part of the Edge Performance Network (EPN) a full-service global performance marketing network. The EPN offers clients expertise in all aspects of performance marketing from analytics to strategy creative and production media planning and buying across all channels as well as the industrys best attribution and modeling capabilities.

We are a full-service direct response agency headquartered in Carlsbad CA with offices and affiliated offices in Boston MA; Dallas TX; London UK; Los Angeles CA; and Paris FR.

Havas Edge is an equal opportunity employer. Applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status or any other basis provided by federal state or local law.

We foster a culture where ideas and decisions from all people help us grow innovate and create the best work to be relevant in a rapidly changing world. We offer a competitive salary comprehensive benefits package 401(k) match and more! We pride ourselves on having a highly collaborative environment and seek individuals who thrive in a similar capacity. Ready to join

Contract Type :

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age sex race ethnicity disability and other factors that have no bearing on an individuals ability to perform their job.