Omnichannel Lifecycle Marketing Manager

To reinvent an industry you need to build the best team. At Formlabs we bring groundbreaking professional 3D printers to the desktops of designers engineers researchers and others worldwide. Were looking for an Omnichannel Lifecycle Marketing Managerto spearhead marketing efforts around our prospects and existing customer base to build customer loyalty through engaging campaigns and innovative strategies.

About the Role:
As the Omnichannel Lifecycle Marketing Manager you will own the customer lifecycle focusing on prospects leads purchase onboarding engagement retention and satisfaction. Youll design and execute strategies that inspire our customers to become repeat buyers and advocates of Formlabs cutting-edge 3D printing solutions. By leveraging data insights and creative marketing tactics youll ensure that every customer interaction builds loyalty and maximizes lifetime value.

The Role:

• Develop and execute campaigns to drive customer engagement and purchases throughout the whole customer journey - from prospecting to loyal customer across web email and other channels.
• Design programs for key stages of the customer journey
• Develop content and resources that empower customers to maximize the value of their Formlabs products - segmenting by different customer types geos etc. as needed
• Track measure and report on retention and engagement metrics identifying opportunities for improvement.
• Work closely with product creative support and sales teams to bring new products to market build campaigns and ensure a seamless customer experience. and launches of new product
• Test and optimize campaigns through A/B testing data analysis and customer feedback.

What Were Looking For:

• 8 years in growth customer or lifecycle marketing as an analyst preferably in a hardware technology company
• Strong analytical or technical skills
• Strong ability to interpret data and translate insights into actionable marketing strategies.
• Exceptional written and verbal communication skills with the ability to craft compelling marketing messages.
• A creative mindset with a passion for designing innovative customer campaigns.
• A deep understanding of customer needs and a passion for creating exceptional experiences.
• Strong bias for action and ability to execute quickly
• Strong curiosity about our customer base product and technology
• Experience with marketing email platforms (e.g. Marketo Klaviyo) CRM systems (e.g. Salesforce) analytics tools (e.g. Google Analytics BigQuery) ecommerce platforms (e.g. Shopify)

Why Join Us

• Be part of an innovative company at the forefront of the 3D printing industry.
• Collaborate with a team of passionate driven professionals in a fast-paced environment.
• Enjoy a culture that values creativity learning and delivering excellence.

Our Benefits & Perks:

• Robust equity program to build future wealth through RSUs
• Comprehensive healthcare coverage (Medical Dental Vision)
• Low cost fund options in our 401K and access to advisors
• Generous paid Parental Leave (up to 16 weeks)
• Tenure-based paid Sabbatical Leave (up to 6 weeks)
• Flexible Out of Office Plan Take time when you need it
• Ample on-site parking & pre-tax commuter benefits
• Healthy on-site lunches snacks beverages & treats
• Regular sponsored professional development opportunities
• Many opt-in culture events across our diverse community
• And of course unlimited 3D prints

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race religion color national origin gender sexual orientation age marital status veteran status or disability status.

Even if you dont check every box but see yourself contributing please apply. Help us build an inclusive community that will change the face of 3D printing.

Required Experience:

Manager