Personalization Manager
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Job Location:
Mexico City - Mexico
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
The Opportunity:
Personalization Manager
Were seeking an experienced and strategic Personalization Manager to lead the development execution and optimization of personalized digital experiences that drive engagement conversion and growth. This role will oversee a team of personalization coordinators and collaborate cross-functionally with Web Content Design Demand Generation and Analytics teams to deliver dynamic audience-specific experiences across the digital ecosystem.
Part of the Demand Generation & Marketing Automation team this role requires hands-on experience with Adobe Target and a strong understanding of personalization strategy testing methodologies and performance optimization.
Key Responsibilities:
Team Leadership & Project Oversight
Manage and mentor a team of Personalization Coordinators providing guidance goal setting and performance development.
Oversee planning and execution of personalization campaigns and experiments ensuring high-quality implementation and alignment with strategic priorities.
Maintain and prioritize the personalization roadmap in partnership with key stakeholders.
Strategy & Execution
Develop personalization strategies that support customer journey goals demand generation campaigns and site optimization efforts.
Build and launch personalized content and experiences using Adobe Target including A/B and multivariate testing audience segmentation and rules-based targeting.
Collaborate with analytics teams to define success metrics and reporting frameworks for all personalization efforts.
Cross-Functional Collaboration
Work closely with Web Production Content Strategy Creative Marketing and Demand Generation teams to integrate personalization into web experiences and campaign landing pages.
Coordinate with MarTech Analytics and Development teams to ensure proper tagging tracking and audience integration.
Serve as a subject matter expert for personalization tools trends and best practices across departments.
Data-Driven Optimization
Analyze campaign and experiment performance data to identify insights inform iterations and continually optimize the user experience.
Recommend new testing hypotheses and personalization opportunities based on user behavior performance trends and business objectives.
Stay up to date with personalization technologies evolving user expectations and industry benchmarks.
Qualifications:
46 years of experience in digital marketing personalization conversion optimization or web experimentation with at least 12 years managing a team.
Proven hands-on experience with Adobe Target (Experience Targeting A/B testing Recommendations Automated Personalization).
Strong understanding of personalization strategy customer segmentation and UX best practices.
Demonstrated ability to work cross-functionally with web creative data and marketing teams in a fast-paced environment.
Analytical mindset with experience using tools like Adobe Analytics Google Analytics or other web performance platforms.
Strong project management communication and problem-solving skills.
Nice to Have:
Experience with customer data platforms (CDPs) audience targeting tools or dynamic content platforms.
Understanding of HTML/CSS and how personalization layers interact with front-end code.
Background in demand generation or performance marketing environments.
Disclaimer:
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities duties and skills required of employees assigned to this position. Avantor is proud to be an equal opportunity employer.
Why Avantor
Dare to go further in your career. Join our global team of 14000 associates whose passion for discovery and determination to overcome challenges relentlessly advances life-changing science.
The work we do changes peoples lives for the better. It brings new patient treatments and therapies to market giving a cancer survivor the chance to walk his daughter down the aisle. It enables medical devices that help a little boy hear his moms voice for the first time. Outcomes such as these create unlimited opportunities for you to contribute your talents learn new skills and grow your career at Avantor.
We are committed to helping you on this journey through our diverse equitable and inclusive culture which includes learning experiences to support your career growth and success. At Avantor dare to go further and see how the impact of your contributions set science in motion to create a better world. Apply today!
EEO Statement:
We are an Equal Employment/Affirmative Action employer and VEVRAA Federal Contractor. We do not discriminate in hiring on the basis of sex gender identity sexual orientation race color religious creed national origin physical or mental disability protected Veteran status or any other characteristic protected by federal state/province or local law.
If you need a reasonable accommodation for any part of the employment process please contact us by email at and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.
For more information about equal employment opportunity protections please view the Know Your Rights poster.
3rd Party Non-Solicitation Policy:
By submitting candidates without having been formally assigned on and contracted for a specific job requisition by Avantor or by failing to comply with the Avantor recruitment process you forfeit any fee on the submitted candidates regardless of your usual terms and conditions. Avantor works with a preferred supplier list and will take the initiative to engage with recruitment agencies based on its needs and will not be accepting any form of solicitation.
Required Experience:
Manager
Key Skills
- Restaurant Experience
- Customer Service
- Employee Evaluation
- Management Experience
- Math
- Employment & Labor Law
- Sanitation
- Leadership Experience
- P&L Management
- Mentoring
- Supervising Experience
- Restaurant Management
