Agency :
Red AgencyJob Description :
The Role
Were looking for a Public Relations Account Executive with at least one year of PR agency experience to join our Consumer & Brand team at HAVAS Red Sydney!
Youll play a key role in delivering standout work that helps make our clients famous across travel culture food & beverage and lifestyle sectors working with some of the countrys most recognised brands.
As an AE youll collaborate closely with Account Managers and Account Directors to create smart earned first work. Youll bring a fresh perspective tapping into the media relationships youve built most recently and applying your stellar understanding of the Australian media landscape to help shape and implement best-in-class work from strategy through to campaign reporting.
To thrive in this role you will need to show that you have your finger on the pulse and are up to date on all the latest media moves trends in culture travel and lifestyle. Youll know what makes a story worth telling and have a growing network of media contacts and the hunger to expand it further backed by your proven agency experience.
Key Responsibilities
Be the wow factor for clients
Stay plugged in to whats happening across our clients worlds from breaking news TikTok trends and major cultural plays and use that knowledge to keep them ahead of the curve.
Build relationships that matter - be on the go for your clients and account teams showing up as the teammate they can always count on.
Keep projects on track with smart planning (WIPs timelines action lists) we love a well-organised operator.
Capture the details with crisp meeting notes and follow-ups so nothing slips through the cracks.
Bring your Black Book of media and influencer contacts (and keep growing it)
Ensure accurate relevant media lists are developed and kept up to date ready to roll for any campaign.
Be on a first-name basis with journos and influencers across lifestyle travel culture and F&B.
Bring your creativity developing unique newsworthy story angles that get people talking.
Write with flair developing high quality media releases pitches and materials including research writing editing collating and distributing through relevant social media channels
Hustle your media and influencer contacts to land coverage and achieve agreed KPIs cultivating a positive client presence
Stay on top of media chatter flag coverage fast and keep clients in the know as quickly as possible.
Work with targeted media and influencers on story/content development
Respond to and follow up media enquiries in a timely efficient and professional manner
Support with media and influencer events including conferences briefings tours and activations
Keeping coverage trackers up to date with PR coverage across product corporate and consumer/lifestyle and assist the team with reporting duties
Be an event-day legend
Get stuck into event planning from venues and catering to guest lists and styling.
Nail the details on invites RSVPs and on-the-ground logistics.
Make sure our activations feel seamless and unforgettable.
Be a culture driver
Be the one who brings whats trending to the table whether its a TikTok moment a cultural shift or a fresh collab idea.
Add your creative spark in brainstorms and campaign development push the work push the agency push the culture.
Share ideas that inspire and excite both clients and teammates.
Be a dynamo part of the Consumer and Brand and wider HAVAS Red team
Show up for your teammates support where needed and soak up every learning opportunity.
Jump into brainstorms with energy and ideas.
Bring your authentic self to work quirks passions playlists and all and add to the teams culture.
Use (and grow) your voice
Step up with initiative and a proactive mindset that keeps things moving.
Hit deadlines with precision and a sharp eye for detail
Juggle multiple tasks and make it look easy.
Keep growing identify where you can improve and lean into it. Reflect review and refine your performance to keep levelling up.
WHAT YOU BRING
Media relations connection and activity
Experience in event management (guest list development event program curation)
Influencer management experience (developing matrices briefing documents and capturing content)
Supporting development of communications plans and materials (angle development pitching press release writing)
Campaign coverage tracking and reporting
The Basics
A degree in Communications Public Relations or Journalism (or similar) would be great (but not mandatory)
A minimum one year full-time in agency or similar experience and proven proficiency to perform tasks required to a high standard
Experience and contacts within the Australian media with key relationships across news lifestyle luxury food and beverage and travel
About Havas Red
We are HAVAS global earned-first agency that puts cultural clout creative magic and strategic insight at the heart of everything we do.
We help brands become part of consumer conversation by thinking big different and bold with attention-grabbing creative driven by strategic cultural insight that is authentic engaging entertaining informative and provocative.
As a global network with over 30 offices worldwide we pride ourselves on our borderless thinking that transcends market channel and discipline. From content to social to experiential to influence to editorial our work delivers on every level.
The pride we have in our work goes hand in hand with a culture thats passionate vibrant and bloody good fun. We believe that people are our most vital asset because they are different. Different to one another and different to the norm. Diverse perspectives fuel our curiosity and fresh thinking.
About HAVAS
The Havas Village is a truly unique proposition creative digital content PR media and partnerships all under one roof. Our philosophy is to work together seamlessly building teams around our clients needs not our own. We are made up of a number of specialist agencies in Sydney Melbourne and Brisbane.
Our mission: To make a meaningful difference to the brands the businesses and the lives of the people with whom we work. HAVAS is a Great Place to Work Certified Company!
At Havas we are committed to building a future that is inclusive to all where you can bring your whole self to work and feel valued respected and supported to succeed. We encourage people from diverse backgrounds identities beliefs age and abilities including Aboriginal and Torres Strait Islander people to apply for this or any role with us.
We look forward to meeting you!
#LI-BN1
Contract Type :
PermanentHere at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age sex race ethnicity disability and other factors that have no bearing on an individuals ability to perform their job.
Required Experience:
IC
Havas is one of the world’s largest global communications groups and its mission is to make a meaningful difference to brands, businesses and people.