drjobs Vice President, Marketing

Vice President, Marketing

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1 Vacancy
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Job Location drjobs

Toronto - Canada

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

Who are we

Our mission is to scale intelligence to serve humanity. Were training and deploying frontier models for developers and enterprises who are building AI systems to power magical experiences like content generation semantic search RAG and agents. We believe that our work is instrumental to the widespread adoption of AI.

We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. We like to work hard and move fast to do whats best for our customers.

Cohere is a team of researchers engineers designers and more who are passionate about their craft. Each person is one of the best in the world at what they do. We believe that a diverse range of perspectives is a requirement for building great products.

Join us on our mission and shape the future!

Why this role

Generative AI represents a turning point for businesses in every industry. Cohere is at the center of enterprise transformation and is laser focused on serving the Enterprise sector and its developers and partners.

The Marketing organization is pivotal to the growth and success of Cohere - positioning and communicating Coheres unique offerings to a unique field of developers enterprise AI & tech leadership C-Suite executives ML researchers consultants bankers partners driving technology & workflow change within enterprises (SIs cloud providers SaaS providers) policymakers and public-sector influencers.

The VP Marketing will proactively set direction for Cohere in the marketplace leading our positioning with the broad range of audiences listed above driving product marketing partner activation & enablement developer relations brand social digital LLM University certification/training programs and more. This is a once-in-a-lifetime opportunity to establish and scale a generational company in a most transformational time and sector.

As our VP Marketing you will:

  • Lead our Marketing organization and collaborate closely with cross-functional teams (i.e. Product Revenue / Sales Machine Learning Engineering) to ensure alignment on both 1) Enterprise & 2) Product-led growth Go-to-Market efforts & strategy.

  • Develop direct and evaluate effective marketing programs using market research product marketing competitive intelligence marketing communications and public/policy relations.

  • Develop a measurement strategy objectives KPIs forecasting benchmarks and dashboards to measure the effectiveness of marketing programs ensuring continuous improvement and optimization.

  • Drive the companys brand strategy including brand positioning messaging and identity to build a strong presence in the market.

  • Align global marketing strategy to develop and implement campaigns that drive growth with enterprise customer target segments and partners (i.e. cloud service providers GSIs and management consulting firms).

  • Collaborate with our growing list of enterprise partners and customers to raise awareness and drive market adoption.

  • Expand our leading education capability (LLMU) that enables developers and partners to deploy Coheres technology within their organizations positions Cohere as the premier LLM provider to work with and enables exponential growth through partners.

  • Build and cultivate relationships with industry influencers media partners and stakeholders.

  • Stay informed about industry trends competitive landscape and emerging marketing technologies proactively providing input into strategy product and technical decisions.

You may be a good fit for this career opportunity if you have:

  • Proven experience as a senior Marketing leader across multiple functions (developer relations enterprise brand growth).

  • 15 years of senior level experience developing and achieving successful marketing strategies for both 1) Product-led growth and 2) Enterprise SaaS/B2B software or software-related company driving Enterprise Go-to-Market motions.

  • A relevant degree in Marketing/Business/Engineering/CS.

  • A deep understanding of the changing market dynamics in the AI industry is an advantage.

  • Proven track record of successfully launching and directing marketing efforts supporting cutting edge products and developing effective marketing strategies and business plans.

  • Familiarity with partner ecosystems and enabling partner channels to deploy at scale (GSIs consultancies SaaS leaders hyperscalers)

  • Demonstrated experience building guiding and inspiring a team as a servant leader

  • International/global experience and familiarity is preferred

If some of the above doesnt line up perfectly with your experience we still encourage you to apply! If you want to work really hard on a glorious mission with teammates that want the same thing Cohere is the place for you.

We value and celebrate diversity and strive to create an inclusive work environment for all. We welcome applicants from all backgrounds and are committed to providing equal opportunities. Should you require any accommodations during the recruitment process please submit an Accommodations Request Form and we will work together to meet your needs.

Full-Time Employees at Cohere enjoy these Perks:

An open and inclusive culture and work environment

Work closely with a team on the cutting edge of AI research

Weekly lunch stipend in-office lunches & snacks

Full health and dental benefits including a separate budget to take care of your mental health

100% Parental Leave top-up for 6 months for employees based in Canada the US and the UK

Personal enrichment benefits towards arts and culture fitness and well-being quality time and workspace improvement

Remote-flexible offices in Toronto New York San Francisco London and Paris as well as a co-working stipend

6 weeks of vacation

Note: This post is co-authored by both Cohere humans and Cohere technology.


Required Experience:

Chief

Employment Type

Full-Time

Department / Functional Area

Marketing

About Company

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