æç´¢ä¸ç¤¾äº¤åªä½ä¸åï¼Search & Social Specialistï¼
æç´¢ä¸ç¤¾äº¤åªä½ä¸åï¼Search & Social Specialistï¼
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Job Description
Search & Social Specialist
/ Job Summary
DigitalSEOSEM2-3SEM/SEO
We are a digital marketing agency looking to hire a Search & Social Specialist for our Digital team. This role is responsible for leading Baidu SEO SEM and paid digital campaigns while supporting content execution across key social platforms. The ideal candidate has 23 years of SEM/SEO experience sharp analytical thinking and fluency in both English and Chinese driving measurable performance for client projects.
/ Key Responsibilities
1. SEOSEM / Baidu SEO & SEM Management
- SEM/SEO
- A/B
- SEO
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- Develop and manage SEM/SEO strategies based on client needs covering planning execution and optimization.
- Manage Baidu paid search campaigns including Brand Zone and PPC with keyword strategy budget control bidding and testing.
- Optimize content and technical SEO using Baidu Webmaster Tools to improve organic rankings.
- Provide data-driven performance reporting and actionable insights.
2. / Social Media Support (Secondary)
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- Support WeChat Douyin and other platform content operations to maximize brand visibility.
- Monitor social media trends and engage users to enhance community engagement.
3. / Performance Analysis
- CTRCPCROI
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- Use analytics tools to monitor campaign KPIs (CTR CPC ROI).
- Generate regular reports and propose optimizations based on performance trends.
/ Role Requirements
-
-
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- Passionate about digital marketing fast learner and self-motivated.
- Strong analytical skills and data sensitivity.
- Excellent communication and teamwork abilities with client-facing experience preferred.
/ Minimum Qualifications
-
- 2SEO/SEM
- ExcelVLOOKUPPivotTable
-
- Bachelors degree or above in Marketing Advertising or Digital Media preferred.
- Minimum 2 years of experience in Baidu SEO/SEM familiar with platform tools.
- Strong Excel and data processing skills (e.g. VLOOKUP pivot tables).
- Fluent in both written and spoken English and Chinese.
/ Nice to Have
- B
- Google AdsMeta Ads
- Experience with B2B marketing is a plus.
- Familiarity with Google Ads Meta Ads or other global platforms is a strong advantage.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
