Director of Digital Strategy
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Director of Digital Strategy
Reports to: VP Digital Analytics
Location: Boston MA - Hybrid
Summary
The Director of Digital Strategy will serve as the strategic lead for all paid media marketing efforts driving measurable growth through SEM YouTube Display and other digital channels. This leader will own the paid media strategy and test-and-learn agenda manage execution in partnership with our external media agency and work cross-functionally with Brand Marketing Creative and Finance to ensure digital campaigns deliver against business goals.
This role is central to our digital transformation ensuring that paid media is not only a growth engine for new customer acquisition but also a key driver of efficiency scalability and innovation.
Key Responsibilities
Paid Media Strategy & Campaign Leadership
Own the strategy for paid media channels including SEM YouTube Display and emerging platforms
Translate acquisition goals into paid media strategies that deliver measurable passenger and revenue growth
Partner with external media agency to ensure flawless campaign execution optimization and ROI delivery
Testing & Learning
Develop and own the digital test-and-learn agenda across paid channels
Drive structured experimentation (creative targeting platforms formats) with the goal of delivering incremental pax and conversion improvements
Share learnings broadly with Brand and Creative to inform omni-channel campaigns
Performance & Reporting
Lead channel-level reporting for SEM YouTube and Display with a focus on CAC ROI and passenger delivery
Monitor and optimize spend allocation across paid channels to maximize impact
Deliver timely insights to inform broader acquisition and renewal strategies
Cross-Functional Leadership
Collaborate with Brand Marketing Creative and Finance to ensure paid media campaigns are aligned to brand narrative budget pacing and financial objectives
Act as the primary connector between internal teams and external media partners
Deputy Leadership
Establish frameworks for campaign planning reporting and governance
Serve as a senior leader within the digital team providing strategic continuity and cross-functional influence
Ideal Candidate Profile
810 years of experience in digital marketing with a deep focus on paid media strategy.
Hands-on expertise with Google platforms: SEM YouTube and Display.
Proven success scaling acquisition through paid media while optimizing CAC and ROI.
Experience managing external agencies and holding partners accountable to performance.
Strong analytical orientation; comfortable interpreting channel data and funnel metrics.
Skilled cross-functional communicator and collaborator.
Required Experience:
Director
Key Skills
- Business Development
- Marketing
- Pricing
- Analysis Skills
- Research Experience
- Project Management
- Research & Development
- Strategic Planning
- Financial Modeling
- Leadership Experience
- Management Consulting
- Analytics
