(Senior) Growth Marketing Manager

We understand Marketing
No. You understand Marketing.

When an AI strategist (Jan) meets a revenue engineer (Volkan) you get just two years weve grown from 4 to 15 people by doing what we do best: turning complex AI challenges into real business results for leading E-commerce companies.

We understand technology. We understand revenue. We understand how to scale a team fast.

But what we dont have is a bold creative marketing leader who brings fresh unconventional ideas to the tableand fully owns the marketing especially important because weve chosen to grow differently. No investors no pressure to follow the crowdwere proudly bootstrapped. That gives us the freedom to build Xanevo our way with tactics that stand out not blend in. We can build the solutions. We can sell the vision. > Youre the one who will turn it into a story the whole market cant ignore.

Why this role matters

The DACH region is heading into a historic shift: within a few years millions of skilled workers will leave the workforce. Ecommerce companiesalready under pressure from global competitorsneed to grow more efficiently with fewer resources.

AI isnt hype here. Its how smart businesses solve both challenges: automating operations where labor is missing while driving focused measurable growth. Were building the go-to AI consultancy in Germany Austria and Switzerland that focuses on mid-market to Enterprise Ecommerce companies.

As our Growth Marketing Manager you wont just be filling a pipelineyoull be shaping how an entire industry responds to this demographic shift.

Tasks

**Key Responsibilities

Content & Thought Leadership

• Lead the development of a scalable content engine (case studies blogs podcasts newsletters webinars) that consistently generates inbound leads and strengthens Xanevos market position.
• Repurpose CEO-led content into multichannel formats to maximize visibility across PR social and partner platforms.
• Ensure content is optimized for reach engagement and conversion with measurable lead-generation outcomes.

Community & Partnerships

• Build and manage strategic relationships with Ecommerce vendors influencers and communities to amplify content and events.
• Establish active partnerships that become recurring channels for amplification and engagement.
• Collaborate with external partners on joint initiatives (events webinars campaigns) that expand Xanevos reach in the DACH region.

Webinars & Events

• Own the planning promotion and execution of webinars and digital events ensuring high-quality experiences that attract ICP decision-makers.
• Manage speaker curation promotion and structured follow-up to convert event participation into qualified leads.

PR & Media Outreach

• Drive media visibility by securing placements in relevant Ecommerce and AI publications.
• Pitch stories manage thought-leadership contributions and cultivate strong relationships with journalists and industry editors.

Performance & Reporting

• Deliver qualified leads per month through consistent execution across channels.
  Track content engagement partnership impact and ROI across initiatives.
• Regularly report progress to leadership highlighting learnings and optimizations.

Stakeholder Management

• Align campaigns with sales consulting and leadership freelancers and agency partners to ensure campaigns are delivered on time and to a high standard.

Requirements

**Competencies

Language:** German & English fluent

Role-Specific Skills

• Content Strategy & Repurposing Ability to design and execute scalable content flywheels that amplify the CEOs thought leadership in German & English.
• Community & Partnership Development Skilled at building meaningful mutually beneficial relationships with vendors influencers and communities.
• Webinar & Event Marketing Expertise in planning executing and converting event-based marketing into qualified leads.
• PR & Media Outreach Strong pitching storytelling and media relationship-building to secure regular coverage.
• Project & Stakeholder Management Adept at managing freelancers coordinating agencies and ensuring stakeholder Acumen (Ecommerce AI) Good understanding of the DACH Ecommerce landscape and the ability to credibly position AI solutions to diverse audiences.

Benefits

Compensation & Benefits

Compensation

• Base salary: (based on experience)
• Performance bonus: Up to annually (based on performance)
• Total potential:

Work Setup

• Hybrid office in Berlin with flexible remote options
• Work from anywhere: 1-3 months per year globally

Health & Insurance (besides the compensation)

• 600/year healthcare budget for visual aid compensation (up to 200 p.a.) dental prophylaxis coverage (up to 100 p.a.) vaccines alternative & naturopathic medicine preventive measures (e.g. cancer screening).
• Premium hospital treatment in case of accidents (All Costs covered).
• Full occupational disability insurance (monthly Costs paid by us).
• Corporate pension scheme 1.200 / year full employer coverage.
• Other miscellaneous benefits (corporate credit card food coupons tax-free homeoffice subvention etc.).

Hypothetical Breakdown of the Role

• 50% Content PR & Thought Leadership Driving the content flywheel CEO amplification PR and scalable content formats.
• 30% Community & Events Execution Building partnerships running webinars and executing events that generate leads and visibility.
• 20% Stakeholder Management & Reporting Aligning internal and external stakeholders managing freelancers/partners and ensuring measurable outcomes.

What makes this role different

• Play a direct role in helping companies navigate one of the biggest economic and social challenges in the region.
• Work closely with our CEO shaping and amplifying his voice in the noisy market.
• Success is measured in leads partnerships and presence not vanity metrics.
• By working at the source of AI consulting youll continuously sharpen your own marketing tech-skills with the latest AI tools and research becoming the kind of marketer who not only tells AI stories but lives them.This is the first senior marketing hire with the opportunity to grow into a Head of Marketing role as the company scales.

The challenges (and opportunities)

Well be upfront:

• Its a startup. Things move quickly priorities will shift and you will get a lot of responsibilities.
• Goals are ambitious because the industry doesnt have unlimited time to adapt.
• Youll need to balance courageous creativity with commercial focus. Every campaign must tie back to real business outcomes.

If that excites you more than it scares you youll thrive here.