Senior Brand Manager
Senior Brand Manager
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Job Description
About Onnit:
Onnit is an Austin TX-based supplement company dedicated to supporting everyday heroesthose who need to be fully present and at their best not only for themselves but also for their families friends and colleagues. As a trusted serious supplement brand we provide high-quality products with clinically studied ingredients designed to unlock a deeper mind-body connection and enhance both mental and physical performance.
Unlike other supplement brands Onnit enables strength from within empowering individuals to operate at their peak every day. Backed by medical professionals industry experts and a loyal community we are rapidly growing while staying true to our mission of total human optimization. Recognized as a Best Place to Work in Austin by the Austin Business Journal we take pride in fostering a dynamic and purpose-driven environmentand wed love for you to be part of it.
JOB SUMMARY
The Senior Brand Manager is responsible for developing the brand strategy and marketing plans that deliver on the business objectives and drive consumer engagement. This role partners closely with teams cross-functionally to develop category and portfolio strategy positioning and go-to-market plans in line with the brand vision leveraging consumer insights market trends competitive analysis and data to drive the business forward. This high-impact position requires a dynamic results-driven strategic thinker with a deep understanding of branding omnichannel marketing and consumer behavior. The Senior Brand Manager leads the strategic direction of both retail and digital marketing efforts ensuring brand consistency and a streamlined full funnel consumer journey. This role reports to the Director of Brand Management.
KEY RESPONSIBILITIES
- Drive brand vision and strategy throughout the organization through strong team and crossfunctional leadership skills.
- Build and evolve brand positioning based on consumer insights and develop a marketing strategy and tactical plan that aligns with and supports overall business objectives.
- Play a lead role in the annual planning process developing strategic brand plans informed by insights and data to drive business objectives.
- Lead the execution of marketing plans inclusive of advertising campaigns activations/partnerships pricing initiatives shopper marketing programs and product launches.
- Continuously evaluate base business performance to inform short and long-term business strategies and plans to achieve planned goals.
- Develop communication and messaging strategy and marketing calendar across omni-channel touchpoints.
- Be the brand champion and steward elevating consumer insights category knowledge and marketplace dynamics.
- Collaborate with cross-functional teams such as innovation R&D sales eCommerce media and operations to drive brand performance.
- Develop Key Performance Indicators (KPIs) and metrics that gauge the effectiveness of marketing initiatives modifying plans as needed to optimize the impact.
- Manage Advertising & Marketing budgets with an eye for driving efficiencies and effectiveness.
QUALIFICATIONS
- Bachelors degree required. Masters degree in in marketing business or a related field preferred.
- 5 years of marketing or brand management experience
- Experience in both employee management & cross-functional team management; selfconfident individual who can lead a team and work collaboratively
- Outstanding verbal written and interpersonal communications skills to internal/external partners
- Ability to simplify complex problems and make decisions quickly in pursuit of constant forward progress
- Critical thinker with a consumer centric & growth mindset learn fast vs. avoid failure
- Excellent strategic and analytical skills; ability to use various data sources to assess business performance and competitive landscape bringing forth insights and recommendations to integrate into overall strategy
- Agile creative thinker with resilience to adapt workplans as opportunities arise Proven success with omnichannel brands with a clear understanding of eCommerce focused GTM models
- Self-starter comfortable with fast paced often ambiguous environment
- Passion for the health and wellness space
- Full medical dental and vision benefits
- Basic Life Insurance
- Immediate 401(k) eligibility with company matching
- Unlimited vacation
- Paid holidays
- Flexible workplace policy
- $100/month flexible benefit stipend
- Tuition reimbursement
- Fringe benefits include free access to Korrect Fitness gym and Black Swan Yoga studios in-office meals product credits and discounts among many others
EOE race/color/religion/sex/sexual orientation/gender identity/national origin/disability/veteran status
Required Experience:
Manager
Employment Type
Full-Time
