Product Marketing Manager

We are looking for a Product Marketing Manager to join our expanding Marketing team.

In this role youll report to the Head of Product Marketing and work closely with internal and external stakeholders to create and execute our Product Marketing plan for global markets. The goal is to enhance ApprovalMaxs reputation as an app partner market leader and innovator.

As the Product Marketing Manager youll execute our product marketing strategy with the necessary tactics for success. Serving as the product evangelist youll be crucial in promoting product releases and developing campaigns for potential and existing customers. Collaboration with the Product Team is key as youll be tasked with driving product demand and feature adoption.

Your success hinges on attention to detail a keen eye for quality and the ability to articulate our product value proposition to effectively address customer problems. Youll be dedicated to monitoring marketing performance backed by data to identify whats working and what isnt.

Responsibilities:

• Drive go-to-market planning and execution for new features and product updates
• Collaborate with Product Design Sales and Support in our key markets (AU NZ UK US Canada Asia and South Africa) to create product-focused content and campaigns that support product adoption and utilisation
• Craft clear compelling messaging that communicates product value and differentiation
• Conduct competitive analysis and market research to inform product differentiation
• Develop create and implement the Product Marketing plan to support the retention of existing customers and the acquisition of new customers you will create and promote ApprovalMaxs existing feature set and new releases across core global markets to our subscriber base all year round
• Working with Product and our Customer Success Team to research to understand and develop value propositions and position our products against competitors and customer needs
• Develop product positioning messaging that resonates with our target customer personas and scripting for release videos
• Assess the effectiveness of our programs for our products on an ongoing basis and report back to the business on required changes.

Qualifications :

• Fintech experience
• Proven experience and success in Product Marketing
• A strategic thinker with a strong analytical approach to problem-solving
• Strong interpersonal and collaboration skills with the ability to work closely with product sales and creative teams
• Must have Marketing and copywriting experience launching B2B products will be highly regarded
• Demonstrate sound product marketing strategies to optimise growth and profitability
• Great attention to detail and strong planning and execution of agreed plans
• Exceptional ROI-tracking skills and ability to prove what is or isnt working.

Additional Information :

What we offer:

• Growing international business with 10000 subscribers
• Regular performance-based compensation reviews
• 26 days paid time off (including 1 additional day for your birthday)
• Remote office assistance

Remote Work :

Yes

Employment Type :

Full-time