Marketing & Content Coordinator

The Marketing & Content Coordinator will play a key role in promoting our tours and experiences through storytelling engaging content and smart marketing strategies. Reporting to the Marketing Manager youll manage our social media presence support campaigns respond to reviews create blog posts and video content and help drive awareness and sales across all channels.

This role is perfect for a creative goal-driven individual who thrives in a fast-paced environment and wants to be part of a collaborative team in the tourism industry.

What Youll Do

• Plan create and schedule content across Instagram Facebook TikTok LinkedIn YouTube and email marketing.
• Assist with managing daily interactions with our online audiences including responding to customer reviews with professionalism and care.
• Capture edit and share photos and videos that highlight our experiences.
• Support SEO efforts and help keep website content fresh accurate and engaging.
• Maintain and organize a content library for marketing use.
• Assist with digital and print promotional materials from brochures to social campaigns.
• Track and analyze the performance of marketing initiatives providing insights and recommendations.
• Support the sales team with promotions special events industry activations and other duties.
• Represent the company at industry events familiarization tours and ambassador programs.

• Degree or diploma in Marketing Communications Public Relations or related field (or equivalent experience).
• 1-3 years of experience in marketing communications or content creation (tourism or hospitality an asset).
• Hands-on experience managing corporate or organizational social media accounts.
• Strong writing and editing skills with an ability to adapt tone and style.
• Proficiency with Microsoft 365 Adobe Creative Could Apps and familiarity with CRMs tools.
• Knowledge of web analytics SEO/SEM content management systems email marketing and AI tools would be considered assets.
• Basic photography/videography and editing skills are a must.
• A collaborative adaptable team player who can also work independently.

For over three decades Ambassatours Gray Line has stood as a leader of excellence in sightseeing in Canadas East Coast offering award winning land and water tours across Nova Scotia New Brunswick and Prince Edward Island. Our heart beats in Halifax Nova Scotia where our journey began and continues to flourish.

As a distinguished Gray Line affiliate were not just about tours; were about creating extraordinary experiences. Our mission is to enrich lives through exceptional journeys that leave lasting impressions. From our celebrated Harbour Hopper Tours and Boat Cruises in Halifax to the serene beauty of Peggys Cove and the Annapolis Valley each experience is crafted to offer a unique perspective of Eastern Canadas charm and rich history.

Our purpose is clear: To Create and Deliver Exceptional Experiences to Enrich the Lives of our Team Customers and Communities. This purpose echoes in every tour we conduct every story we share and every smile we bring to our guests faces.

Please join us in exploring the natural wonders and vibrant sea and landscapes of Eastern Canada and discover why at Ambassatours Gray Line we do more than just tours - we create memories that we hope will last a lifetime.

Ambassatours Gray Line is proudly Rainbow Registered: Canadas national accreditation for 2SLGBTQI inclusive welcoming and safer spaces for all. Learn more about this program at

Ambassatours Gray Line is proud to be an Age-Friendly Institutes Certified Age Friendly Employer (CAFE). This program is the nations only certification program that identifies organizations committed to being the best places to work for employees aged 50.

Our Purpose

To Create Exceptional Experiences to Enrich the Lives of our Team Customers and Communities.

Our Core Values

We Do the Right Thing - Always
Our team acts with integrity and honesty and focuses on putting ourselves in the shoes of others. Our commitment to safety for our team and guests is uncompromising.
We Step Up and Own It
We empower each other to take ownership of our actions. We are accountable for ourselves our colleagues our clients and our company.
We Communicate Clearly and Honestly
Were honest transparent and committed to doing whats best for our guests and our company. We collaborate openly in pursuit of the truth.
We Work as a Team
We are committed to building an encouraging caring and supportive environment. We share a responsibility to support our team members and enrich their lives.
We Find a Better Way
We actively seek continuous improvement by challenging the status quo with open minds focus and creativity.
We Exceed Expectations
We pursue excellence with pride commitment and reliability. We consistently deliver high quality work both internally and externally.

Ambassatours Gray Line is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to the principle of employment equity for all applicants and employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Ambassatours are based on business needs job requirements and individual qualifications regardless of age race colour religion creed sex sexual orientation gender identity gender expression physical or mental disability or any other of the protected characteristics as per the Human Rights act of Nova Scotia. Ambassatours will not tolerate discrimination or harassment based on any of these characteristics.

• Be part of a fun dynamic team in Halifaxs vibrant tourism industry.
• Share the beauty of Halifax and the Maritimes with visitors from around the world.
• Gain hands-on experience across multiple areas of marketing and communications.
• Enjoy a mix of creative strategic and on-the-groundwork.
• Enjoy company benefits including
  • Health
  • Dental
  • Vision
  • Life
  • RRSP match
  • Paid time off
  • Wellness program
  • EFAP

Additional Details

• Hours: 40 hours per week including evenings and weekends during peak season.
• Location: 1751 Lower Water Street Halifax NS.
• Compensation: Competitive hourly rate or salary commensurate with experience.
• Dress Code: Business casual and/or company-branded clothing.