Lead Lifecycle Marketing
Share
Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Please note this role will work in a hybrid environment. The successful candidate must be located near a Canadian Blood Services site and will be working a mixture of on-site and off-site work based on the parameters for our operations to meet the needs of our donors our staff and our communities. Currently employees are expected to have an in-person presence for at least 40% of their work time. This requirement may vary depending upon circumstances.
Job category: Communications marketing and public affairs
Job posting ID: 7959
Employment status: Regular full-time
Positions anticipated start date:
Classification: PTS/MGT/IT B
Salary/Rate of pay: $80078 - $94028
Application deadline:
- This external job posting may close earlier than the advertised deadline. We recommend applying as soon as possible.
Application requirements:
- Your up-to-date resume.
- We recommend you save a copy of the job posting for reference throughout the recruitment process.
Do you currently work for Canadian Blood Services All employees must apply via the internal career page.
Together we can make all the difference in the lives of others.
Be part of a dynamic collaborative and caring organization committed to saving and improving lives. Thousands of patients depend on us every day for reliable access to safe blood plasma stem cells and organs and tissues.
If you are looking for a rewarding experience with a values and mission-driven team join Canadas Lifeline and make a meaningful difference.
We acknowledge that the work of Canadian Blood Services spans many Territories and Treaty areas across the country and we are grateful for the Traditional Knowledge Keepers and Elders who have guided us in this important work. We recognize the land and waters that have inspired our work and offer gratitude to those Indigenous peoples on whose territory we work live and play.
About the role
Canadian Blood Services is looking for a Regular full-time Lead - Lifecycle Marketing to join our dynamic Insight & Donor Experience team.
The Lead Lifecycle Marketing is responsible for developing executing and optimizing comprehensive lifecycle strategies and programs that supports the execution of Canadian Blood Services business goals as well as becoming brand ambassadors for the organization. The Lead Lifecycle Marketing provides strategic direction on the development of approaches and tactical plans to deliver on marketing objectives incorporating various platforms/channels advises leadership on marketing challenges and leads the development of the marketing strategy for specific business objectives while ensuring accuracy and consistency of messages across the organization
Formula for success
- Drawing on your knowledge or experience in strategic planning you will develop and lead lifecycle marketing strategies and plans that align with and support our corporate strategy.
- You will lead lifecycle marketing strategy by defining product positioning audience segmentation and market insights to drive awareness acquisition and retention while enhancing the donor experience.
- Utilizing your superior interpersonal and communication skills you will collaborate with internal teams to ensure that strategies are insight-driven and aligned across messaging creative and targeting. This will enable smooth campaign development and optimization by executional partners.
- Harnessing your lifecycle marketing expertise you will develop market strategies and integrated plans to drive awareness acquisition and retention aligning with organizational shifts toward a multi-product model and engaging diverse communities youth and priority markets.
- Manage donor contact strategies and campaign calendars.
- You will build effective working relationships within the organization and promote flexibility with the marketing team by easily stepping into other roles as required.
- Engage stakeholders through regular updates and feedback sessions to enhance strategy.
Desired education and skills
- A university degree in Marketing or related field or equivalent experience.
- Minimum five (5) years experience; including lifecycle marketing market segmentation business advertising and communications.
- Advance knowledge of marketing strategy and campaign Management.
- Demonstrated success in a marketing strategy role with an emphasis on developing customer journeys and optimization.
- Development and implementation of marketing plans and analyzing and reporting on outcomes.
- Demonstrated ability to synthesize complex information and create content that is relevant engaging and clear to target audiences.
- Good technical understanding and can pick up on new tools and technology quickly.
What we offer you
- 4 weeks vacation.
- Annual performance award up to 6%.
- Comprehensive group health dental and vision benefits for you and your family.
- Defined benefitpension plan.
- Employee discounts wellness program professional resources.
What you can expect
- This role will work in a hybrid environment with requirements to be onsite at Canadian Blood Services location 40% of the time/2 days of the week.
- Shift/hours - Monday to Friday 37.5 hours a week 7.5 hours a day.
Diversity and inclusion play a vital role in ensuring health equity for patients across Canada. We are committed to reflecting Canadas population in our organization and fostering an environment where all employees can be their authentic selves with equal opportunities to succeed and contribute.
If this role resonates with you we encourage you to apply by providing your up-to-date resume. This could be your first step towards a meaningful and inspiring career. Come to work each day knowing that you save lives.
We thank all applicants for their interest. However only those considered for an interview or those invited to participate in an assessment will be contacted. Emails are sent directly from our system to ensure you receive them please add and to your safe senders list.
Applicants who require accommodation should discuss their needs with us.
#LI-HYBRID
Key Skills
- Administrative Skills
- Facilities Management
- Biotechnology
- Creative Production
- Design And Estimation
- Architecture
About Company
Be a hero by joining Canada’s national stem cell registry or, if you’re an expectant mother, consenting to donate cord blood to Canadian Blood Services.
