Sr Director, Social Media Analytics - Global

About Us

SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact peoples lives in homes around the world. the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than 3600 associates the companys products are sold at key retailers online and offline and through distributors around the world.

Position Overview
Were seeking a Senior Director Social Media Analytics Global to lead social media measurement performance analysis and insight generation worldwide. This role will define the vision for how SharkNinja leverages social data to understand consumer behavior measure content and campaign effectiveness and shape global strategy across brands and regions.

As a senior leader within our Global Marketing Analytics Team this person will transform complex social data into clear actionable insights that drive creative content influencer and community strategy. The ideal candidate is a seasoned leader who thrives in SharkNinjas fast-moving culture balancing rigor with pragmatism and using data not only to measure performance but to inform executives guide strategy and spark future opportunities.

Key Responsibilities

• Global Leadership: Serve as the senior lead for social media analytics across all regions setting global measurement frameworks best practices and performance standards.

• Team Growth & Leadership: Build scale and mentor a global social media analytics function developing talent (including direct leadership of analysts) and shaping future organizational design.

• Social Analytics Expertise: Lead performance measurement across organic influencer paid and earned channels from content engagement and community growth to campaign ROI and long-term brand impact.

• Listening & Signal Detection: Oversee global social listening and intelligence to identify emerging trends sentiment shifts competitor activity and viral moments surfacing risks and opportunities early.

• Integrated Insights: Connect social data with broader marketing and business performance ensuring social is fully embedded in brand health campaign success and consumer insights reporting.

• Testing & Innovation: Drive a global test-and-learn agenda for social including predicting and measuring virality influencer ROI creative optimization incrementality and platform-specific experimentation.

• Executive Influence: Deliver compelling concise insight narratives to senior leadership ensuring social analytics directly shapes global investment and brand strategy.

• Cross-Functional Partnership: Collaborate with Brand Creative IMC Media Product and Regional Marketing teams to drive social-first strategies inform media planning and influence product design.

Attributes & Skills

• Bachelors or Masters degree in Marketing Analytics Statistics Economics or a related field.

• 10 years of experience in analytics with significant focus on social media analytics; strong leadership track record required.

• Deep expertise in measuring global social media performance across paid organic influencer and earned ecosystems.

• Strong knowledge of platform analytics (Meta TikTok YouTube Pinterest X LinkedIn etc.) social listening tools and methodologies for measuring social ROI and brand impact.

• Working knowledge of social platform data structures and how to connect cross-channel datasets.

• Experience building and leading global analytics teams in consumer-driven industries (CPG retail lifestyle).

• Exceptional communication storytelling and executive presence with the ability to distill complex social signals into clear business recommendations.

• Demonstrated success in driving innovation in social media measurement listening and experimentation with recognition as an industry leader a plus.

• Comfortable operating in fast-paced high-growth environments where speed-to-insight is critical.

Work Environment
This is a primarily on-site role based in Needham MA (HQ) with flexibility to work from home 12 days per week.