Executive - Social Media (Tribevibe)

TribeVibe Entertainment Pvt. Ltd a BookMyShow Enterprise established in 2019 is committed to crafting unique experiences that connect with a new generation of event attendees and fostering a community of like-minded individuals along the way. Initially starting with college festivals and their campus ambassador network TribeVibe now operates across multiple verticals like touring artist programming curating & producing branded IPs and their IP- VIBIN Festival creating memorable experiences for audiences and artists. So far TribeVibe has meticulously curated 1500 college festivals worked with 10k ambassadors produced 250 shows and curated multiple branded IPs PAN India worked with 500 emerging & established artists and last but not least had a very successful first season of VIBIN Festival with 75k footfall across 5 cities. With this TribeVibe continues to innovate inspire and transform its experiences for audiences nationwide.

About the Role

Are you the kind of person who thinks in Reels talks in memes and scrolls Instagram like its market research Were looking for a Social Media Executive to join our social team at Tribevibe someone who can turn moments into viral content and bring our brand voice to life with every scroll swipe and double this role youll be curating and executing campaigns across everything we do from concerts comedy movies festivals and sports to all things brand love. If youve got a strong creative muscle and the ability to get things done fast and efficiently this ones for you.

What Youll Do

1. Campaign Planning & Execution: Create plan and execute social-first campaigns across categories like music.
2. Content Ideation & Creation: Come up with quirky viral scroll-stopping content ideas from clever copy to meme formats to reel scripts.
3. Be hands-on: write shoot edit and publish content across Tribevibe
4. Trendspotting: Stay on top of the latest Instagram trends audio tracks and content formats and plug Tribevibe into pop culture conversations in real time.
5. Community Management: Make our brand voice shine through in comments replies DMs not just on our own posts but also on other relevant pages where our TG lives. (Yes you will be that funny mysterious admin we all want to be friends with.)
6. Execution & Coordination: Work closely with internal teams (marketing design content partnerships) and external vendors (photographers editors creators) to ensure smooth execution.
7. Reporting & Insights: Share weekly performance reports with insights learnings and ideas for content optimization.
8. Live Coverage & Weekends: Cover our events in real-time (which includes travel and working weekends**) whether its a stadium concert comedy gig film premiere or festival.

What Were Looking For

1. 1-3 years of experience managing social media for a youth or pop culture brand.
2. Strong creative sensibility can write great captions come up with fun ideas and understand what makes something go viral.
3. Knows the Instagram ecosystem in and out reels trends meme formats content creators etc. Basic video editing reel-making and design skills
4. Experience in community engagement with a solid understanding of digital brand tonality.
5. Highly organized proactive and able to multitask across multiple campaigns at once.
6. Cool under pressure and actually enjoys the madness of live events.

Perks Of The Job

1. Attend some of Indias biggest live events concerts.
2. Tons of creative freedom to test break and reinvent the rules of brand social.